The product or service being promoted is likely related to beauty, given the focus on beauty influencers. In the European market, the beauty industry is highly competitive, with a strong emphasis on skincare, makeup, and personal care products. Positioning the brand as innovative, high-quality, and tailored to European beauty standards can help it stand out. Emphasizing unique selling points such as natural ingredients, cruelty-free practices, or cutting-edge technology can also attract attention.
The ideal customer profile for a beauty product in Europe would include:
Influencers with followers ranging from 100k to 1 million. They have a broad reach and can create significant brand awareness. Examples include well-known beauty bloggers and YouTubers who regularly review beauty products and share makeup tutorials.
Influencers with followers between 10k to 100k. They often have a more engaged and loyal following. These influencers can provide more personalized and authentic endorsements. Examples include niche beauty enthusiasts who focus on specific areas like skincare routines or cruelty-free products.
High-profile individuals with followers above 1 million. They can provide massive exposure and credibility. Examples include famous models or actresses who are known for their beauty and style.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.
Extracted from Campaign Brief & Market Analysis