The user's query indicates that they are looking to promote beauty products. In the existing market, beauty products can be positioned in various ways, such as focusing on skincare, makeup, haircare, or wellness. Given the broad category, the brand can be positioned based on unique selling points like natural ingredients, cruelty-free certification, or targeting specific skin concerns (e.g., anti-aging, acne treatment).
For new products, the brand can explore fresh angles such as eco-friendly packaging, personalized beauty solutions, or tech-integrated beauty tools (e.g., smart skincare devices). These angles can help differentiate the brand in a competitive market.
Based on the positioning of beauty products, the ideal customer profile would include:
Illustrative examples of target customers:
To effectively reach the target customers, the following types of influencers would be suitable:
Beauty Gurus: Influencers who specialize in makeup tutorials, skincare routines, and beauty product reviews. They have a dedicated following interested in beauty products.
Lifestyle Influencers: Influencers who cover a broad range of topics, including beauty, fashion, and wellness. They can introduce beauty products as part of their daily routines.
Micro-Influencers: Influencers with a smaller but highly engaged audience. They often have a more personal connection with their followers, which can lead to higher trust and conversion rates.
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in Spain.
Extracted from Campaign Brief & Market Analysis