The user's query is focused on finding beauty influencers on Instagram with a follower count between 1k to 10k. This suggests that the product or service being promoted is likely related to the beauty industry. Given the follower range, the brand may be looking to engage with micro-influencers who have a more engaged and niche audience.
In the existing market, the brand can position itself as a relatable and authentic beauty product that resonates with everyday users. Micro-influencers are known for their close-knit communities and higher engagement rates, which can be leveraged to build trust and authenticity around the product.
Based on the positioning, the ideal customer profile would include:
Illustrative examples of target customers:
Types of influencers that would be suitable for promoting the product:
Propose content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, building a strong and authentic presence in the beauty market.
Extracted from Campaign Brief & Market Analysis