The user's query is focused on finding beauty influencers on Instagram with a follower count between 1k to 10k. This suggests that the product or service being promoted is likely related to the beauty industry. Given the follower range, the brand may be looking to engage with micro-influencers who have a more engaged and niche audience.
In the existing market, the brand can position itself as a relatable and authentic beauty product that resonates with everyday users. Micro-influencers are known for their close-knit communities and higher engagement rates, which can be leveraged to build trust and authenticity around the product.
Based on the positioning, the ideal customer profile would include:
Illustrative examples:
By leveraging micro-influencers in the beauty space, the brand can build a strong, authentic presence on Instagram and effectively reach its target customers.
Extracted from Campaign Brief & Market Analysis