The product in question is lipsticks, which fall under the beauty/makeup/skincare niche. In the existing market, lipsticks are a staple product with a wide range of options available, from high-end luxury brands to affordable drugstore options. To position this product effectively, consider emphasizing unique selling points such as:
The ideal customer profile for this lipstick product would likely include:
Given the follower range of 5k - 22k, micro-influencers would be ideal. They often have a more engaged and loyal following compared to larger influencers. Here are some types of influencers that would be suitable:
To maximize the impact of the campaign, consider the following content ideas:
By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving both awareness and sales for the lipstick product.
Extracted from Campaign Brief & Market Analysis