MyInfluencer
Brief

"influencers from beauty/makeup/skincare Niche, to promote lipsticks . followers range should be between 5k - 22k only"

Beauty/makeup/skincare influencers for lipstick promotion

Research Insight & Analysis

Product Positioning

The product in question is lipsticks, which fall under the beauty/makeup/skincare niche. In the existing market, lipsticks are a staple product with a wide range of options available, from high-end luxury brands to affordable drugstore options. To position this product effectively, consider emphasizing unique selling points such as:

  • Ingredients: Highlight any natural, organic, or cruelty-free ingredients.
  • Longevity: Emphasize long-lasting wear or smudge-proof features.
  • Shade Range: Showcase a diverse range of shades to appeal to various skin tones.
  • Packaging: Unique or eco-friendly packaging can be a strong selling point.

Target Customers

The ideal customer profile for this lipstick product would likely include:

  • Age Group: Primarily women aged 18-35.
  • Interests: Individuals interested in beauty, makeup, and skincare.
  • Lifestyle: Both everyday users and those who use makeup for special occasions.
  • Values: Customers who value quality, inclusivity, and possibly sustainability.

Illustrative Examples

  1. Young Professionals: Women in their 20s who use makeup daily for work and social events.
  2. College Students: Younger women who are exploring makeup and looking for affordable yet trendy options.
  3. Beauty Enthusiasts: Individuals who follow beauty trends and are willing to try new products.

Potential Influencer Matches

Given the follower range of 5k - 22k, micro-influencers would be ideal. They often have a more engaged and loyal following compared to larger influencers. Here are some types of influencers that would be suitable:

  1. Beauty Bloggers/Vloggers: These influencers create detailed reviews, tutorials, and makeup looks. They can demonstrate the product's application and wear.
  2. Skincare Enthusiasts: Influencers who focus on skincare but also dabble in makeup can provide a holistic view of how the lipstick fits into a beauty routine.
  3. Lifestyle Influencers: These influencers share various aspects of their lives, including beauty routines. They can integrate the lipstick into their daily content seamlessly.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

  1. Tutorials: Step-by-step guides on creating different looks using the lipstick.
  2. Reviews: Honest reviews highlighting the product's features, wear time, and shade range.
  3. Challenges: Fun challenges like "One Product Makeup Challenge" where the influencer uses the lipstick in multiple ways.
  4. Before and After: Showcasing the transformation with and without the lipstick.
  5. User-Generated Content: Encourage followers to share their looks using a specific hashtag for a chance to be featured.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving both awareness and sales for the lipstick product.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Beauty/makeup/skincare influencers for lipstick promotion
Campaign Objectives
Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks.
Influencer Persona
Micro-influencers in the beauty, makeup, and skincare niche with a follower range of 5k - 22k. They should be active on platforms like Instagram, TikTok, or YouTube and create content related to beauty products, specifically lipsticks.
Content Themes
#beauty #makeup #skincare
#1
Keren Arrivillaga✨
Keren Arrivillaga✨
@keren.makeupandhair
Estilista Profesional • Maquillaje • Peinados • Diseño de color • Corte Cuidado personal 💌 Citas por DM Servicio a domicilio 📍Gt
Followers
192
Nano Influencer
Engagement Rate
1.6%
Last Post
3 months ago
70%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on makeup and beauty, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.
#2
Noemi | Fully Licensed Aesthetician 🇷🇴🇬🇧
Noemi | Fully Licensed Aesthetician 🇷🇴🇬🇧
@noemi.aesthetics
United Kingdom
📍 London/Northampton • Anti wrinkle treatments • Russian Lips • Fat Dissolving Injections Tiktok: rosianu.noemi (+500k)
Followers
2.3K
Micro Influencer
Engagement Rate
0.9%
Last Post
1 month ago
70%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on beauty and makeup, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.
#3
Moonlight_Kuaför ve Gelinlik
Moonlight_Kuaför ve Gelinlik
@moonlightkuafor1
Turkey
⭐️Serkan&Filiz YORULMAZ⭐️ 📱0542 676 21 24🤗 📱0370 413 14 61🤗 📱0542 659 90 76🤗 Whatsapptan ulaşmak için 👇🏻
Followers
2.5K
Micro Influencer
Engagement Rate
1.4%
Last Post
3 months ago
70%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on makeup and beauty, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.
#4
@rarebaez
✨ Trust your intuition ✨
Followers
248
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on beauty and makeup, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.
#5
Sadie Owens
Sadie Owens
@opulent.asthetics
Anti Wrinkle Treatments Plans. Specialising in Skin Boosters, Dermal Fillers & Microneedling. Coulsdon, Banstead, Sutton, Croydon. DM for more info.
Followers
43
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on skincare and beauty, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.
#6
Chelsea C Skincare-Licensed Esthetician, Temecula, CA
Chelsea C Skincare-Licensed Esthetician, Temecula, CA
@chelseacskincare
skincare | peels | nano infusion | dermaplaning | hydrodermabrasion | led | brazilian waxing
Followers
629
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for beauty, makeup, and skincare influencers with 5k - 22k followers to promote lipsticks. Ideal influencers should create content such as tutorials, reviews, or makeup looks featuring the lipsticks."
This influencer focuses on skincare and beauty, which aligns well with the brand's requirements. However, the lack of follower count information makes it difficult to fully assess their fit.