The query indicates a focus on beauty or skincare products, specifically targeting influencers located in Lahore. In the existing market, beauty and skincare products can be positioned based on their unique selling propositions such as natural ingredients, anti-aging properties, hydration benefits, or suitability for specific skin types. For a new product, consider emphasizing innovative ingredients, eco-friendly packaging, or a unique brand story that resonates with local cultural values.
The ideal customer profile for beauty or skincare products in Lahore would likely include:
Illustrative examples:
These influencers create content around makeup tutorials, skincare routines, and product reviews. They can effectively demonstrate the benefits of the product through detailed reviews and tutorials.
Influencers who focus on a broader range of topics including fashion, travel, and daily routines. They can integrate the product into their daily life content, making it relatable to their followers.
Professionals who provide expert advice on skincare. Collaborating with them can add credibility to the product and attract a more discerning audience.
Local influencers with a smaller but highly engaged following. They can create a more personal connection with their audience and are often seen as more trustworthy.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.
Extracted from Campaign Brief & Market Analysis