Female, aged 18-35, located in Indonesia, with a strong presence on Instagram, YouTube, or TikTok. Should be authentic, engaging, and genuinely interested in beauty and skincare.

Product Positioning

The beauty product in question can be positioned as a high-quality, affordable option for skincare and cosmetics enthusiasts in Indonesia. Given the popularity of beauty products in the region, the brand can emphasize unique selling points such as natural ingredients, suitability for tropical climates, and compatibility with diverse skin tones. Highlighting these aspects can help the product stand out in a competitive market.

Target Customers

The ideal customer profile for this beauty product includes:

• Young Women (18-35 years old): Primarily urban dwellers who are active on social media and follow beauty trends.
• Beauty Enthusiasts: Individuals who regularly purchase and experiment with new beauty products.
• Eco-conscious Consumers: Customers who prefer products with natural ingredients and sustainable packaging.

Illustrative examples:

• A 25-year-old woman living in Jakarta who follows beauty influencers on Instagram and frequently purchases skincare products online.
• A 30-year-old professional in Surabaya who is interested in eco-friendly beauty products and participates in online beauty communities.

Potential Influencer Matches

Nano Influencers (1K-10K followers)

• Local Beauty Enthusiasts: These influencers have a close-knit community and high engagement rates. They can provide authentic reviews and tutorials, making them ideal for building trust with potential customers.
• Eco-conscious Advocates: Influencers who focus on sustainable living and eco-friendly products can help position the beauty product as a responsible choice.

Micro Influencers (10K-100K followers)

• Beauty Bloggers/Vloggers: Influencers who create detailed content about skincare routines, makeup tutorials, and product reviews. They can reach a broader audience while maintaining a personal connection with their followers.
• Lifestyle Influencers: Those who cover a range of topics including beauty, fashion, and wellness. They can integrate the beauty product into their daily routines and lifestyle content, providing a holistic view of its benefits.

Content Creation Ideas

General Ideas

• Product Reviews: Honest and detailed reviews highlighting the product's benefits, ingredients, and results.
• Tutorials: Step-by-step guides on how to use the product effectively, including skincare routines and makeup looks.
• Before and After: Visual content showing the transformation or improvement after using the product.

Creative Ideas

• Challenges: Create a beauty challenge that encourages followers to share their results using the product, with a branded hashtag.
• Collaborations: Partner with other beauty brands or influencers for joint giveaways or limited-edition product bundles.
• User-generated Content: Encourage customers to share their experiences and tag the brand for a chance to be featured on the official social media channels.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for the beauty product in Indonesia.