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Brief

"Beauty salon in Portland"

Beauty salon in Portland

Research Insight & Analysis

Product Positioning

A beauty salon in Portland can be positioned as a premium destination for beauty and wellness services. Given the city's vibrant and diverse community, the salon can emphasize its unique offerings, such as eco-friendly products, personalized beauty treatments, and a relaxing atmosphere. Highlighting the use of high-quality, organic products and skilled professionals can set the salon apart from competitors.

Target Customers

The ideal customer profile for the beauty salon includes:

  • Young Professionals: Individuals aged 25-35 who are career-focused and seek convenient, high-quality beauty services.
  • Eco-conscious Consumers: People who prioritize sustainability and prefer salons that use organic and eco-friendly products.
  • Beauty Enthusiasts: Customers who are passionate about beauty trends and are willing to try new treatments and products.
  • Local Residents: Portland residents who value supporting local businesses and are looking for a reliable beauty salon in their neighborhood.

Potential Influencer Matches

Beauty Influencers

  • Local Beauty Bloggers: Influencers based in Portland who focus on beauty and wellness. They can provide authentic reviews and recommendations to their local followers.
  • Eco-friendly Beauty Influencers: Influencers who promote sustainable and organic beauty products. They can highlight the salon's commitment to eco-friendly practices.
  • Micro-Influencers: Influencers with a smaller but highly engaged following. They can create a more personal connection with their audience and drive local traffic to the salon.

Lifestyle Influencers

  • Portland Lifestyle Bloggers: Influencers who cover various aspects of life in Portland, including beauty, fashion, and wellness. They can introduce the salon to a broader local audience.
  • Health and Wellness Influencers: Influencers who focus on overall well-being and self-care. They can promote the salon's relaxing and rejuvenating treatments.

Content Creation Ideas

General Ideas

  • Service Highlights: Posts and videos showcasing different beauty treatments offered at the salon, such as facials, haircuts, and manicures.
  • Customer Testimonials: Sharing positive experiences and reviews from satisfied customers.
  • Behind-the-Scenes: Content that gives a glimpse into the daily operations of the salon, including staff introductions and product preparations.

Creative Ideas

  • Eco-friendly Beauty Tips: Collaborate with eco-friendly influencers to create content around sustainable beauty practices and products used at the salon.
  • Before and After Transformations: Visual content showing the results of various beauty treatments, highlighting the salon's expertise.
  • Seasonal Promotions: Special offers and promotions tied to holidays or local events in Portland, encouraging followers to visit the salon.
  • Interactive Q&A Sessions: Live sessions with beauty experts from the salon, answering followers' questions about beauty and wellness.

By leveraging these strategies, the beauty salon in Portland can effectively reach its target audience and establish a strong presence in the local market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Beauty salon in Portland
Campaign Objectives
Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences.
Influencer Persona
Local beauty enthusiasts, lifestyle bloggers, and beauty service reviewers in Portland.
Content Themes
#PortlandBeauty #SalonExperience #BeautyInPortland
#1
RobynBerd
RobynBerd
@UCfgDl5T0DgS5Ds9HF6Yk9jg
Licensed Esthetician & Beauty Enthusiast ๐Ÿ“Las Vegas I post weekly shorts and the occasional brain dump SOCIALS (๏พ‰โ—•ใƒฎโ—•)๏พ‰*:๏ฝฅ๏พŸโœง instagram @robynberd tiktok @robynberd BUSINESS INQUIRIES robynberd@gmail.com
Followers
377
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer is a licensed esthetician and beauty enthusiast, which aligns well with the brand's target audience. However, their location is not specified as Portland.
#2
Cheriel Ramirez
Cheriel Ramirez
@UC3RIQR0dmUAtR-uRMCXHP6g
US
beauty โ€ข motherhood โ€ข lifestyle for business: cherielramirez@gmail.com
Followers
13.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer has a focus on beauty, motherhood, and lifestyle, which aligns well with the brand's target audience. However, their location is not specified as Portland.
#3
The Fabulous Esty I Vancouver, WA
The Fabulous Esty I Vancouver, WA
@thefabulousesty
๐๐„๐’๐“ ๐Ž๐… ๐‚๐‹๐€๐‘๐Š ๐‚๐Ž๐”๐๐“๐˜ ๐ƒ๐€๐˜ ๐’๐๐€ Look & Feel Fabulous๐Ÿซถ๐Ÿ’—โœจ * Inclusive Care * Jelly Mask, Nanotech, Peel, CBD, & Compromised Skin Specialist * Lash & Brows
Followers
954
Nano Influencer

Engagement Rate

9999

55%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer has a focus on beauty and inclusive care, which aligns well with the brand's target audience. However, their location is not specified as Portland.
#4
foodiesnitch
foodiesnitch
@foodiesnitch
US
I like restaurants & getaways // Portland, OR More recs on IG โžก๏ธ @foodiesnitch
Followers
90.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer focuses on restaurants and getaways in Portland, which shows a local connection. However, their content is not centered around beauty services.
#5
PortWonderLand
PortWonderLand
@portwonderland
US
๐ŸŒฒ Unlocking the wonders in & around Portland ๐Ÿ“ฉ DM for collab inquiries
Followers
4.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer focuses on exploring Portland, which shows a local connection. However, their content is not centered around beauty services.
#6
Black heart Queen
Black heart Queen
@UCyqxWM38hojfPZlfhqilJIA
Naturally beautiful
Followers
633
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for influencers to promote a beauty salon in Portland. Ideal influencers should be local to Portland and have an interest in beauty services. Content should highlight the salon's services and customer experiences."
This influencer has a focus on natural beauty, but their location is not specified, making it difficult to assess their relevance to the Portland-based campaign.