Female influencers aged 18-35 from North India, specializing in beauty, skincare, or lifestyle.

Product Positioning

The beauty winter cream is positioned as a specialized skincare product designed to cater to the needs of individuals in North India during the winter season. This product can be marketed as a solution for combating dry and harsh winter conditions, providing hydration and nourishment to the skin. Emphasizing natural ingredients and benefits such as moisturizing, soothing, and protecting the skin from cold weather can create a strong appeal in the market.

Target Customers

The ideal customer profile includes individuals residing in North India who are experiencing the effects of winter on their skin. This demographic may include:

• Women aged 18-45 who are interested in skincare and beauty products.
• Individuals with dry or sensitive skin looking for effective winter skincare solutions.
• Consumers who prefer natural and organic beauty products.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Bloggers/Vloggers: Influencers who specialize in skincare and beauty routines can demonstrate the product's effectiveness and share personal experiences with their audience.

• Lifestyle Influencers: Those who focus on lifestyle content, including fashion and beauty, can integrate the product into their winter skincare routines and highlight its benefits.

• Regional Influencers: Influencers based in North India who have a strong local following can create relatable content that resonates with the target audience.

Content Creation Ideas

• Winter Skincare Routine: Create content showcasing a complete winter skincare routine featuring the beauty winter cream as a key product.

• Before and After Transformations: Share before and after photos or videos to demonstrate the product's impact on dry winter skin.

• Ingredient Spotlight: Highlight the natural ingredients used in the cream and their benefits, educating the audience on why these components are effective for winter skincare.

• User Testimonials: Encourage influencers to share personal stories and testimonials about their experience with the product, adding authenticity and trust.

• Interactive Q&A Sessions: Host live sessions where influencers answer audience questions about winter skincare and the benefits of using the cream.