Influencers who focus on sleep solutions, home comfort, or lifestyle content. They should have a strong presence on TikTok, with good engagement rates and a creative approach to content creation.

Product Positioning

The products in question are the Adamson B10 Gray Bed Cooling System and the Adamson B10 Aqua Bed Cooling System. These are innovative bed cooling systems designed to help hot sleepers manage night sweats and maintain a comfortable sleeping temperature. Key features include:

• 100% cotton mattress cooling bed pad
• Water bed cooler technology
• Twin size (75” L x 39” W)
• 5-year warranty
• New versions for 2024
• More affordable than alternatives

Given these features, the products can be positioned as cost-effective, high-quality solutions for individuals who struggle with overheating during sleep. The emphasis on affordability and the 5-year warranty can be strong selling points in a market where similar products may be more expensive.

Target Customers

The ideal customer profile for these products includes:

• Hot Sleepers: Individuals who experience night sweats or have difficulty sleeping due to overheating.
• Health-Conscious Consumers: People who prioritize sleep quality and are looking for solutions to improve their sleep environment.
• Budget-Conscious Shoppers: Consumers who are looking for effective solutions without breaking the bank.
• Tech-Savvy Individuals: Those who are open to trying new technologies to enhance their daily lives.

Illustrative Examples

1. Young Professionals: A 30-year-old tech worker who values a good night's sleep to maintain productivity.
2. Parents: A mother of two who wants to ensure her children sleep comfortably through the night.
3. Fitness Enthusiasts: A 25-year-old athlete who needs optimal recovery conditions, including a cool sleeping environment.

Potential Influencer Matches

Types of Influencers

1. Health and Wellness Influencers: These influencers focus on overall well-being, including sleep health. They can effectively communicate the benefits of the bed cooling system to their audience.
2. Tech Reviewers: Influencers who review the latest gadgets and home tech products. They can highlight the innovative aspects of the bed cooling system.
3. Lifestyle Bloggers: Influencers who cover a wide range of topics, including home improvement and personal care. They can integrate the product into broader lifestyle content.
4. Parenting Influencers: Parents who share tips and products that help improve family life. They can emphasize the product's benefits for children and adults alike.

Influencer Requirements

• Good engagement rates
• Active and creative content creators
• Authentic accounts with real followers
• Willing to accept up to 10% commission
• Active on TikTok

Content Creation Ideas

General Ideas

1. Product Reviews: Detailed reviews showcasing the product's features, ease of use, and effectiveness.
2. Unboxing Videos: First impressions and setup guides to generate excitement and interest.
3. Comparison Videos: Comparing the Adamson B10 Bed Cooling System with more expensive alternatives to highlight its value.

Creative Ideas

1. Sleep Challenge: Influencers can document their sleep quality before and after using the bed cooling system, providing real-life testimonials.
2. DIY Sleep Sanctuary: Influencers can create content around setting up the ultimate sleep environment, featuring the bed cooling system as a key component.
3. User Testimonials: Collect and share testimonials from real users who have experienced improved sleep quality with the product.

By leveraging these strategies, the Adamson B10 Bed Cooling Systems can effectively reach and resonate with the target audience, driving both awareness and sales.