Sports commentator, former player, or football enthusiast from Belgium, active on Instagram, YouTube, or TikTok.

Product Positioning

The brand or product in question is likely related to football, given the focus on influencers creating football content. In the Belgian market, football is a popular sport with a passionate fan base. The product can be positioned as a must-have for football enthusiasts, leveraging the excitement and community spirit surrounding the sport. If the product is new, it can be introduced as an innovative solution that enhances the football experience, whether it's through merchandise, technology, or fan engagement.

Target Customers

The ideal customer profile would include:

• Football Fans: Individuals who regularly follow football matches, both local and international, and are engaged with football-related content.
• Young Adults: Typically aged between 18-35, who are active on social media and consume digital content.
• Sports Enthusiasts: People who participate in or have a keen interest in sports, particularly football.

Examples of target customers could be a young adult who follows the Belgian Pro League, a university student who plays football recreationally, or a sports blogger who writes about football.

Potential Influencer Matches

• Football Players: Professional or semi-professional players who have a strong social media presence. They can provide authentic endorsements and reach dedicated football fans.
• Sports Commentators: Individuals who provide analysis and commentary on football matches. They can engage audiences with in-depth insights and discussions.
• Lifestyle Influencers with a Sports Focus: Influencers who cover a range of lifestyle topics but have a particular interest in sports. They can introduce the product to a broader audience while maintaining a sports-centric narrative.

These influencers can effectively reach the target customers by creating content that resonates with football fans and sports enthusiasts.

Content Creation Ideas

• Match Day Experiences: Influencers can share their experiences attending football matches, highlighting the product as part of their game-day routine.
• Behind-the-Scenes Content: Collaborate with influencers to provide exclusive behind-the-scenes content from football events or training sessions.
• Interactive Challenges: Create football-related challenges or contests that encourage audience participation and engagement, with the product featured as a prize or integral part of the challenge.
• Fan Stories: Share stories of passionate football fans and how the product enhances their love for the game, creating a sense of community and connection.

These content ideas aim to engage the audience, create a buzz around the product, and leverage the influencers' reach to maximize impact.