Fashion and lifestyle influencers, likely male, who focus on luxury and bespoke clothing. They should have a strong presence on platforms like Instagram, TikTok, and YouTube.

Product Positioning

Levelline is a bespoke menswear brand that offers the unique service of providing doorstep services to its clients. This positions the brand as a premium, convenience-focused option in the menswear market. The bespoke nature of the product suggests a high level of customization and personal attention, which can appeal to discerning customers who value quality and exclusivity.

Target Customers

The ideal customer profile for Levelline would likely include:

• Affluent Professionals: Individuals who have a higher disposable income and are willing to invest in high-quality, custom-made clothing.
• Busy Executives: Professionals who value their time and appreciate the convenience of doorstep services.
• Fashion Enthusiasts: Men who are interested in fashion and want to stand out with unique, tailored pieces.
• Event-Goers: Individuals who frequently attend formal events and need bespoke attire for such occasions.

Illustrative examples:

• A 35-year-old corporate lawyer who needs sharp, tailored suits for daily wear.
• A 40-year-old entrepreneur who values both style and convenience.
• A 28-year-old fashion-forward individual who wants to make a statement at social events.

Potential Influencer Matches

Fashion Influencers

These influencers focus on men's fashion and style. They can showcase Levelline's bespoke suits and the convenience of the doorstep service.

Lifestyle Influencers

These influencers cover a broad range of topics, including fashion, travel, and daily routines. They can highlight how Levelline fits into a busy, stylish lifestyle.

Business Influencers

These influencers are followed by professionals and executives. They can emphasize the professional benefits of wearing high-quality, custom-made suits.

Event Influencers

These influencers often attend high-profile events and can showcase Levelline's bespoke attire as the perfect choice for such occasions.

Content Creation Ideas

General Ideas

• Unboxing and First Impressions: Influencers can share their first impressions of the bespoke service and the quality of the clothing.
• Styling Tips: Influencers can create content around how to style bespoke suits for different occasions.
• Day in the Life: Influencers can integrate Levelline into their daily routines, showcasing the convenience of the doorstep service.

Creative Ideas

• Transformation Videos: Before and after videos showing the transformation from off-the-rack to bespoke suits.
• Behind the Scenes: A look into the process of creating a bespoke suit, from measurements to final fitting.
• Client Testimonials: Influencers can interview satisfied customers who share their positive experiences with Levelline.

By leveraging these types of influencers and content ideas, Levelline can effectively reach its target audience and highlight the unique benefits of its bespoke menswear and doorstep services.