Product Positioning
Given the keywords "GAMER," "DO LIVE," and "PLAYS BGMI," the product or service would be best positioned within the mobile gaming and live streaming market. BGMI (Battlegrounds Mobile India) is a popular mobile game, so the focus should be on products or services that enhance the gaming experience, cater to the mobile gaming community, or provide tools and resources for live streaming. Potential angles include:
- Gaming Accessories: Position the product as enhancing BGMI gameplay (e.g., mobile game controllers, gaming headsets, cooling fans for phones).
- Streaming Tools: Focus on products that improve the live streaming experience (e.g., microphones, webcams, streaming software, lighting).
- Gaming/Streaming Services: Promote services that cater to gamers and streamers (e.g., coaching, custom graphics, overlay design, community platforms).
- Energy Drinks/Snacks: Position the product as fuel for long gaming sessions and live streams.
Target Customers
The ideal customer profile is a mobile gamer, specifically someone who plays BGMI and potentially live streams their gameplay. Examples:
- The Aspiring Pro: A dedicated BGMI player aiming to improve their skills and potentially compete professionally. They are interested in any product that gives them a competitive edge.
- The Casual Streamer: Enjoys playing BGMI and sharing their gameplay with friends or a small audience. They are looking for affordable and easy-to-use streaming tools.
- The Content Creator: Regularly creates BGMI-related content (e.g., gameplay videos, tutorials, reviews) for platforms like YouTube or Instagram. They need high-quality equipment and software.
- The Community Member: Actively participates in the BGMI community, watching streams, joining tournaments, and interacting with other players. They are interested in products that show their support for the game.
Potential Influencer Matches
- Top BGMI Players/Streamers: Influencers with a large following who are known for their skills and entertaining gameplay. They can showcase how the product enhances their performance.
- Gaming YouTubers: Content creators who produce BGMI-related videos, such as gameplay highlights, tips and tricks, and product reviews. They can provide in-depth demonstrations and tutorials.
- Mobile Gaming Reviewers: Influencers who specialize in reviewing mobile games and gaming accessories. They can provide unbiased opinions and comparisons.
- Gaming Community Leaders: Individuals who run BGMI communities or organize tournaments. They can promote the product to their members and create engaging events.
- Micro-Influencers: Smaller streamers who are starting out. They are often more affordable and have a more engaged audience.
Content Creation Ideas
General Ideas:
- Product reviews and demonstrations featuring BGMI gameplay.
- Tutorials on how to use the product to improve BGMI skills or streaming quality.
- Live streams showcasing the product in action.
- Giveaways and contests to engage the audience.
- Sponsored BGMI tournaments or events.
Creative Ideas:
- Create a series of short, funny videos showcasing common BGMI scenarios and how the product can help.
- Partner with a BGMI streamer to create a custom in-game item or skin featuring the product.
- Host a "challenge" where viewers try to replicate a streamer's gameplay using the product.
- Develop an augmented reality filter that allows users to "try on" the product in their BGMI streams.
- Create a BGMI-themed song or music video featuring the product.