Battlegrounds Mobile India (BGMI) കളിക്കുന്ന, തത്സമയ വീഡിയോകൾ ചെയ്യുന്ന, മലയാളി ഭാഷ സംസാരിക്കുന്ന, കേരളത്തിൽ നിന്നുമുള്ള ഗെയിമർ.

Product Positioning

Given the influencer requirements (gamer, live streamer, BGMI player, Malayali, from Kerala), the product or service would be best positioned within the mobile gaming and entertainment market, specifically targeting the BGMI (Battlegrounds Mobile India) community in Kerala. A fresh angle could be to focus on hyper-local content, creating a sense of community and belonging among Malayali BGMI players. This could involve tournaments, in-game events, and content tailored to the Kerala gaming scene.

Target Customers

The ideal customer profile is a young, tech-savvy individual (16-25 years old) residing in Kerala, with a strong interest in mobile gaming, particularly BGMI. They are active on social media platforms like YouTube, Instagram, and Facebook, and follow gaming influencers for entertainment, tips, and updates.

Examples:

• A college student in Thiruvananthapuram who plays BGMI daily and watches live streams of popular Malayali gamers.
• A young professional in Kochi who enjoys playing BGMI during their free time and participates in online tournaments.
• A high school student in Kozhikode who is passionate about gaming and aspires to become a professional BGMI player.

Potential Influencer Matches

• BGMI Gameplay Streamers: These influencers provide live gameplay commentary, tips, and tricks, attracting viewers interested in improving their BGMI skills. They can showcase the product's features and benefits within their streams.
• Gaming Community Leaders: Influencers who organize and host BGMI tournaments, events, and meetups in Kerala. They can promote the product to a large and engaged audience of local gamers.
• Malayalam-Speaking Gaming YouTubers: Influencers who create and upload BGMI-related content in Malayalam, catering to the language preferences of the target audience. They can produce reviews, tutorials, and entertainment videos featuring the product.
• Kerala-Based Lifestyle Influencers (with Gaming Interest): Influencers who have a strong following in Kerala and occasionally feature gaming content on their channels. They can introduce the product to a wider audience beyond the core gaming community.

Content Creation Ideas

• General Ideas:

  • Sponsored BGMI live streams featuring the product.
  • Product giveaways and contests on social media.
  • Tutorial videos on how to use the product to enhance the BGMI gaming experience.
  • Collaborations with multiple influencers to create a buzz around the product.

• Creative Ideas:

  • Create a custom in-game event or challenge sponsored by the product, exclusively for Malayali BGMI players.
  • Produce a series of short, humorous videos featuring influencers using the product in relatable gaming scenarios.
  • Develop a Malayalam-language jingle or theme song for the product, associated with BGMI.
  • Partner with local gaming cafes in Kerala to offer product demos and promotions.