Micro-influencers who are Black women aged 21-70, with a strong presence in beauty, fashion, entrepreneurship, shopping, small business, and workshops. They should have a dedicated following within this demographic.

Product Positioning

The Black Women's Expo is a unique event that caters to Black women aged 21-70 with interests in beauty, fashion, entrepreneurship, shopping, small business, and workshops. This expo can be positioned as a premier destination for Black women to explore and celebrate their interests, network with like-minded individuals, and gain valuable insights from industry experts. The event can be marketed as a vibrant and empowering experience that offers a blend of education, entertainment, and shopping opportunities.

Target Customers

The ideal customer profile for the Black Women's Expo includes:

• Age Range: 21-70 years old
• Gender: Female
• Ethnicity: Black/African American
• Interests: Beauty, fashion, entrepreneurship, shopping, small business, workshops
• Lifestyle: Active on social media, interested in personal development, enjoys attending events and networking

Illustrative Examples

1. Young Professional: A 28-year-old woman working in a corporate job who is interested in beauty and fashion trends, and is looking to start her own business.
2. Established Entrepreneur: A 45-year-old woman who owns a small business and is looking for new opportunities to expand her network and gain insights from industry experts.
3. Retired Enthusiast: A 65-year-old woman who enjoys shopping, attending workshops, and staying updated with the latest beauty and fashion trends.

Potential Influencer Matches

Beauty Influencers

• Micro-Influencers: Beauty bloggers and vloggers with a following of 10,000 to 50,000 who focus on makeup tutorials, skincare routines, and product reviews. They can create content showcasing beauty products and services available at the expo.

Fashion Influencers

• Style Enthusiasts: Influencers who share fashion tips, outfit ideas, and shopping hauls. They can highlight fashion brands and designers featured at the expo, and create lookbooks or styling sessions.

Entrepreneurship Influencers

• Business Coaches: Influencers who provide advice on starting and growing a business, share success stories, and offer motivational content. They can promote workshops and networking opportunities at the expo.

Lifestyle Influencers

• Event Enthusiasts: Influencers who cover events, share their experiences, and engage with their audience through live streams and stories. They can provide real-time updates and behind-the-scenes content from the expo.

Content Creation Ideas

General Ideas

• Event Previews: Influencers can create teaser videos and posts leading up to the event, highlighting what attendees can expect.
• Live Coverage: Real-time updates, live streams, and stories during the event to engage followers who couldn't attend.
• Recap Posts: After the event, influencers can share their experiences, key takeaways, and favorite moments.

Creative Ideas

• Beauty Challenges: Influencers can host beauty challenges using products from the expo, encouraging their followers to participate and share their looks.
• Fashion Showcases: Influencers can create mini fashion shows featuring outfits from designers at the expo, providing styling tips and inspiration.
• Entrepreneur Spotlights: Interviews with successful entrepreneurs and small business owners at the expo, sharing their journeys and advice.
• Workshop Highlights: Influencers can attend and review workshops, providing summaries and actionable tips for their audience.

By leveraging the influence of micro-influencers in these categories, the Black Women's Expo can effectively reach and engage its target audience, creating a buzz around the event and driving attendance.