Blog/lifestyle or food influencer, aged 18-35, based in Northern Nigeria, relatable, active on Instagram/YouTube.

Product Positioning

To effectively position a blog/lifestyle or food influencer marketing campaign targeting Northern Nigeria, it is essential to consider the cultural and culinary preferences of the region. The brand should emphasize authenticity, local ingredients, and traditional recipes that resonate with the audience. Highlighting the influencer's connection to the community and their ability to showcase local flavors can create a strong product/market fit. Fresh angles could include promoting sustainable practices in food sourcing or celebrating local festivals through food.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults (18-35 years): This demographic is often engaged with social media and seeks relatable content. They are likely to be interested in lifestyle and food trends that reflect their cultural identity.

• Families: Parents looking for easy, healthy, and traditional meal ideas that can be prepared at home. They value influencers who provide practical cooking tips and family-friendly recipes.

• Food Enthusiasts: Individuals who are passionate about exploring new cuisines and cooking techniques. They appreciate influencers who share unique recipes and culinary experiences.

Examples of target customers could include:

• A young professional seeking quick and healthy meal options after work.
• A mother looking for traditional recipes to pass down to her children.
• A college student interested in experimenting with local ingredients.

Potential Influencer Matches

Suitable types of influencers for this campaign include:

• Local Food Bloggers: Influencers who specialize in Northern Nigerian cuisine can authentically promote the brand by sharing traditional recipes and cooking methods. Their established audience will likely appreciate content that reflects their culinary heritage.

• Lifestyle Influencers: Those who focus on daily life, culture, and community engagement can effectively showcase the brand in a relatable context. They can create content that highlights the influencer's personal connection to the food and lifestyle being promoted.

• Micro-Influencers: Influencers with a smaller but highly engaged following can be particularly effective in niche markets. They often have a loyal audience that trusts their recommendations, making them ideal for promoting specific products or services.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Recipe Series: Create a series of videos or blog posts featuring traditional Northern Nigerian dishes, showcasing step-by-step preparation and cooking tips.

• Cultural Stories: Share stories behind specific dishes, including their historical significance and personal anecdotes from the influencer's life.

• Cooking Challenges: Host interactive cooking challenges where followers recreate recipes and share their results on social media, fostering community engagement.

• Local Ingredient Spotlights: Feature local markets and farmers, highlighting the importance of sourcing ingredients locally and supporting the community.

• Festive Cooking Guides: Develop content around local festivals, providing recipes and tips for preparing traditional meals for celebrations.

These ideas can help create engaging content that resonates with the audience and encourages sharing, potentially leading to viral success.