Bold couples aged 25-40 from India with 30k-40k followers, active on Instagram, focusing on travel and lifestyle.

Product Positioning

The product in question is a "couple-only resort," which suggests a niche market focused on providing exclusive experiences for couples. This type of resort can be positioned as a romantic getaway, offering privacy, luxury, and unique experiences tailored for couples. The brand can emphasize exclusivity, intimacy, and personalized services to differentiate itself from other resorts. Highlighting features such as private villas, couple spa treatments, and romantic dining experiences can enhance its appeal.

Target Customers ideal customer profile for a couple-only resort would include:

• Young Couples: Typically aged between 25-35, who are looking for a romantic escape from their daily routines.
• Newlyweds or Honeymooners: Couples seeking a memorable and intimate experience to celebrate their new life together.
• Affluent Couples: Individuals with disposable income who value luxury and exclusivity in their travel experiences.

Illustrative examples include urban professionals looking for a weekend retreat, or international tourists seeking a unique destination for their honeymoon.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Couple Influencers: As specified, bold couples with 30k-40k followers from India who share their travel and lifestyle experiences. These influencers can authentically showcase the resort's offerings through their personal experiences.

• Travel Bloggers: Influencers who focus on luxury travel and have a following interested in unique and exclusive destinations. They can provide detailed reviews and travel tips.

• Lifestyle Influencers: Those who focus on luxury lifestyle, fashion, and experiences. They can highlight the resort's amenities and exclusive services.

These influencers can create content that resonates with the target audience, showcasing the resort as an ideal destination for romantic getaways.

Content Creation Ideas

• Romantic Getaway Vlogs: Influencers can create video content documenting their stay, highlighting the resort's unique features and romantic experiences.

• Photo Series: A series of visually appealing photos capturing the resort's ambiance, amenities, and couple activities, shared on social media platforms like Instagram.

• Storytelling Posts: Influencers can share personal stories or experiences about their stay, emphasizing the emotional and intimate aspects of the resort.

• Live Q&A Sessions: Hosting live sessions where influencers answer questions about their experience at the resort, providing real-time engagement with their audience.

These content ideas can help create buzz and attract the attention of potential customers looking for a romantic and exclusive getaway.