The product in question is a book fair event in Dehradun. This event can be positioned as a cultural and educational gathering that promotes literacy, offers a platform for local and national authors, and provides a space for book enthusiasts to explore a wide range of literature. The event can also highlight Dehradun literary heritage and its status as an educational hub.
The ideal customer profile for the book fair event includes:
Illustrative examples:
These influencers specialize in reviewing books and sharing their thoughts with their followers. They can create buzz around the event by discussing the authors and books that will be featured.
Teachers, educators, and academic influencers can promote the event to their followers, emphasizing the educational benefits and opportunities for learning.
Influencers based in Dehradun or with a strong local following can help attract local residents to the event. They can share personal experiences and highlight the cultural significance of the book fair.
These influencers can target families and parents, encouraging them to attend the event with their children and explore the range of children's books available.
By leveraging these strategies, the book fair event in Dehradun can attract a diverse audience and create a memorable experience for all attendees.
Extracted from Campaign Brief & Market Analysis