Influencers who focus on home organization, kitchen tips, cooking, or sustainable living. They should have an engaged audience interested in kitchenware and home organization.

Product Positioning

The product in question is a borosilicate container. Borosilicate glass is known for its durability, resistance to thermal shock, and non-reactive properties, making it ideal for food storage, cooking, and laboratory use. The brand can position itself in the market by emphasizing these key features:

• Durability and Longevity: Highlight the container's ability to withstand high and low temperatures without cracking.
• Health and Safety: Emphasize that borosilicate glass is non-toxic and does not leach chemicals into food, unlike some plastics.
• Versatility: Showcase the container's suitability for various uses, including cooking, baking, freezing, and storing food.

Target Customers

The ideal customer profile for borosilicate containers includes:

• Health-Conscious Individuals: People who prioritize non-toxic and safe food storage solutions.
• Home Cooks and Bakers: Individuals who frequently cook or bake and need reliable, heat-resistant containers.
• Eco-Conscious Consumers: Customers looking for sustainable and long-lasting alternatives to plastic containers.
• Professionals and Students in Scientific Fields: Those who require durable and non-reactive containers for laboratory use.

Illustrative examples:

• A young professional who meal preps for the week and needs containers that can go from the freezer to the microwave.
• A parent who wants to store baby food in safe, non-toxic containers.
• A home baker who needs reliable containers for mixing and storing ingredients.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Health and Wellness Influencers: They can promote the safety and non-toxic nature of borosilicate containers, appealing to health-conscious consumers.
• Food Bloggers and Chefs: These influencers can demonstrate the versatility and durability of the containers in cooking and baking scenarios.
• Eco-Friendly Lifestyle Influencers: They can highlight the sustainability aspect, attracting eco-conscious consumers.
• Science and Education Influencers: These influencers can showcase the containers' use in laboratory settings, appealing to professionals and students in scientific fields.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Recipe Tutorials: Collaborate with food bloggers to create recipe videos using the borosilicate containers, showcasing their versatility and durability.
• Meal Prep Guides: Partner with health and wellness influencers to create meal prep guides, emphasizing the containers' safety and convenience.
• Sustainability Tips: Work with eco-friendly influencers to produce content on reducing plastic use and promoting sustainable living with borosilicate containers.
• Science Experiments: Engage science influencers to demonstrate the containers' resistance to thermal shock and non-reactive properties through fun and educational experiments.
• Customer Testimonials: Share real-life stories and testimonials from customers who have benefited from using borosilicate containers, highlighting their various uses and advantages.

By leveraging these strategies, the brand can effectively position its borosilicate containers in the market, reach its target customers, and create engaging content that resonates with its audience.