MyInfluencer
Brief

boutique wines

Influencers in the food and beverage niche, particularly those specializing in wine. Gender: Any; Age range: 25-45; Location: Urban areas with wine culture; Occupation: Wine experts, sommeliers, food bloggers; Platforms: Instagram, YouTube, TikTok.

Research Insight & Analysis

  1. Wine Experts and Sommeliers: These influencers can provide credibility and in-depth knowledge about the wines, appealing to enthusiasts and those looking to learn more.

  2. Food and Lifestyle Influencers: They can showcase the wines in the context of meals, creating engaging content that resonates with foodies and casual drinkers alike.

  3. Sustainability Advocates: Influencers focused on eco-friendly living can highlight organic or biodynamic wines, attracting consumers who prioritize sustainability.

  4. Local Influencers: Collaborating with influencers who have a strong local following can help promote regional wines and create a sense of community around the brand.

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