Influencers in the food and beverage niche, particularly those specializing in wine. Gender: Any; Age range: 25-45; Location: Urban areas with wine culture; Occupation: Wine experts, sommeliers, food bloggers; Platforms: Instagram, YouTube, TikTok.

Product Positioning

Boutique wines can be positioned as premium, artisanal products that emphasize quality, uniqueness, and a personal touch. This positioning can leverage the growing consumer trend towards craft and small-batch products, appealing to those who value authenticity and exclusivity. Highlighting the story behind each wine, such as the vineyard's heritage, the winemaking process, and the specific terroir, can create a strong emotional connection with consumers.

For new products, consider focusing on niche markets, such as organic or biodynamic wines, or wines from lesser-known regions, which can differentiate the brand in a crowded marketplace. Fresh angles could include collaborations with local chefs or food artisans to create unique pairings, or limited-edition releases that tell a story.

Target Customers

The ideal customer profile for boutique wines includes:

• Wine Enthusiasts: Individuals who appreciate fine wines and are willing to invest in quality. They often seek out unique flavors and experiences.

• Millennials and Gen Z: Younger consumers who are interested in sustainability and artisanal products. They are likely to share their experiences on social media, making them valuable advocates.

• Foodies: People who enjoy gourmet food and are interested in wine pairings. They often seek recommendations from influencers and are likely to attend wine tastings and events.

• Affluent Consumers: Individuals with disposable income who are looking for premium products to enhance their lifestyle.

Potential Influencer Matches

1. Wine Experts and Sommeliers: These influencers can provide credibility and in-depth knowledge about the wines, appealing to enthusiasts and those looking to learn more.

2. Food and Lifestyle Influencers: They can showcase the wines in the context of meals, creating engaging content that resonates with foodies and casual drinkers alike.

3. Sustainability Advocates: Influencers focused on eco-friendly living can highlight organic or biodynamic wines, attracting consumers who prioritize sustainability.

4. Local Influencers: Collaborating with influencers who have a strong local following can help promote regional wines and create a sense of community around the brand.

Content Creation Ideas

• Wine Pairing Guides: Create visually appealing content that pairs specific wines with seasonal dishes or popular recipes.

• Behind-the-Scenes Videos: Showcase the winemaking process, vineyard tours, and interviews with the winemakers to build a personal connection with the audience.

• Tasting Events: Host virtual or in-person tasting events with influencers, allowing consumers to experience the wines firsthand and engage with the brand.

• User-Generated Content Campaigns: Encourage customers to share their own experiences with the wines on social media, using a specific hashtag to create a community around the brand.

• Educational Content: Develop articles or videos that educate consumers about different wine varieties, tasting techniques, and the importance of terroir, appealing to both novices and seasoned wine drinkers.