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Brief

"influencers that have more fans in Brazil, and mainly create content in beauty and makeup"

influencers that have more fans in Brazil, and mainly create content in beauty and makeup

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on beauty and makeup products targeted at the Brazilian market. To position the brand effectively, it is essential to highlight unique selling points such as high-quality ingredients, innovative formulations, or cultural relevance to Brazilian beauty standards. Emphasizing inclusivity and diversity in product offerings can also resonate well with the diverse Brazilian audience.

Target Customers

The ideal customer profile for beauty and makeup products in Brazil would likely include:

  • Young Adults (18-35 years old): This age group is highly engaged with beauty and makeup trends and is active on social media platforms.
  • Beauty Enthusiasts: Individuals who follow beauty influencers, regularly purchase makeup products, and are interested in the latest beauty trends.
  • Urban Dwellers: Residents of major cities like São Paulo, Rio de Janeiro, and Brasília, where there is a higher concentration of beauty-conscious consumers.

Potential Influencer Matches

Beauty and Makeup Influencers

  • Macro-Influencers: Influencers with a large following (100K+ followers) who can provide extensive reach and brand visibility. Examples include well-known beauty gurus and makeup artists.
  • Micro-Influencers: Influencers with a smaller but highly engaged following (10K-100K followers). They often have a more personal connection with their audience, which can lead to higher engagement rates.
  • Niche Influencers: Influencers who specialize in specific areas of beauty, such as skincare, natural makeup, or specific makeup techniques. They can attract a dedicated audience interested in those particular aspects.

Content Creators

  • YouTube Creators: Beauty YouTubers who create detailed makeup tutorials, product reviews, and beauty hauls. YouTube is a popular platform for in-depth beauty content.
  • Instagram Influencers: Instagram is ideal for visual content, including makeup looks, product showcases, and short tutorials. Influencers can use Instagram Stories, IGTV, and Reels to engage their audience.
  • TikTok Creators: TikTok is growing rapidly in Brazil and is perfect for short, engaging beauty content. Influencers can create quick makeup tips, transformation videos, and viral beauty challenges.

Content Creation Ideas

General Ideas

  • Product Tutorials: Step-by-step guides on how to use the products effectively.
  • Before and After Transformations: Showcasing the impact of the products through dramatic transformations.
  • Product Reviews: Honest reviews and first impressions of the products.

Creative Ideas

  • Cultural Makeup Looks: Collaborate with influencers to create makeup looks inspired by Brazilian culture, festivals, and traditions.
  • Makeup Challenges: Launch a branded makeup challenge on TikTok or Instagram, encouraging users to recreate a specific look using the products.
  • Behind-the-Scenes Content: Share behind-the-scenes footage of product development, photo shoots, and influencer collaborations to build a connection with the audience.

By leveraging these strategies, the brand can effectively reach and engage its target audience in Brazil through the right influencers and compelling content.

Curated Influencer List
#1
Mari Maria
Mari Maria
@UCcHR0RvLYk33ppkjBw3UaEA
Oi minhas Princesas! Eu sou a Mari Maria. Inscreva-se no meu canal para dicas de maquiagem, beleza, entretenimento e muito mais!
Followers
11.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
O influenciador é altamente popular e foca em maquiagem e beleza, com uma base de seguidores muito grande. O conteúdo é altamente relevante e alinhado com a campanha da marca.
#2
Thassyane Miranda
Thassyane Miranda
@UCiFHLlEj8Vr5GikrE8t42JA
BR
Maquiagem de forma fácil! Vem aprender comigo :) Oiii gente! Tudo bem com vocês? Me chamo Thassyane e aqui no meu canal você encontrará de tudo um pouco do mundo da beleza! Ensino várias maquiagens para vocês com tutoriais completos e vários passo a passo! E claro, se você é iniciante na maquiagem, esse canal é pra você! Terão dicas valiosas! Desde pincéis de maquiagens que vocês precisam ter como iniciantes até produtos e dicas de como se maquiar! Mas não só na automaquiagem, como maquiador profissional também! Não esquecendo da nossa pele que precisa estar bem cuidada para receber nossa belíssima maquiagem.. ensinarei sobre skin care também! Todos os cuidados que devemos ter antes e depois da maquiagem! Um beijooo!!! Makeup made easy! Come learn with me :) My name is Thassyane and here on my channel you will find a little bit of everything in the world of beauty and makeup! I teach you various makeups with complete tutorials and several step-by-step instructions! xoxo :)
Followers
446.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
This influencer specializes in beauty and makeup tutorials, which aligns perfectly with the brand's focus. They have a significant following in Brazil and engage well with beauty enthusiasts.
#3
Taise Dias De Kler
Taise Dias De Kler
@taisedias
Brazil
Muita make e uns lookinhos ✨ Tutoriais em destaques 🎨 📩 taisedias@thebeclub.com.br Represented by @beclub
Followers
255.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
This influencer focuses on makeup and beauty tutorials, which aligns perfectly with the brand's focus. They have a substantial following and engage well with beauty enthusiasts.
#4
Laura Kuczynski
Laura Kuczynski
@UCFOXFa61DjEpk846Zmxs8BA
BR
Olá! Sou Laura Kuczynski e aqui, além de ensinar automaquiagem, vou facilitar a sua vida com dicas de produtos, resenhas completas e sinceras, tutoriais bem explicados, e muito mais! O importante é entender que realçar a sua beleza natural é o que importa! Também gosto de compartilhar um pouco do meu dia a dia, viagens e dicas gerais. Seja muito bem-vinda e bem-vindo aqui!
Followers
621.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
This influencer specializes in makeup tutorials and beauty tips, aligning perfectly with the brand's focus. They have a substantial following and engage well with beauty enthusiasts.
#5
Camila Nunes
Camila Nunes
@UC3BIknatL1GFynLtV9l7pZg
BR
Oi, eu sou Camila Nunes, formada em Maquiagem e Estética, nascida e criada na cidade de São Gonçalo no Rio de Janeiro. Em 2012 criei o canal afim de ajudar mulheres de pele negra aprenderem a se auto maquiar, além de ajudar essas mulheres, ao longo desse tempo pude expandir meus conhecimentos, trazendo novas pautas para a criação dos conteúdos. Hoje aqui no canal você encontra conteúdos sobre maquiagem, cabelo, estilo de vida e empreendedorismo. E é um prazer compartilhar cada momento. Para mais informações: Comercial | Publicidade : contato@camilanunes.com.br Acompanhe no Instagram: @camilanunees - Seja bem vindo!
Followers
705.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
O influenciador cria conteúdo de maquiagem e beleza, com um público significativo no Brasil. A presença de hashtags relacionadas a beleza é um ponto positivo.
#6
Jahde Borg
Jahde Borg
@UC306Sexv_xoeWEtpluBTeGg
BR
Olá meus queridos! Turu bóm?💖 Eu sou a Jahde Borg, a sereiona desse Youtube, acompanhem aqui mais a minha vida caótica com vlogs semanais, uns tutoriais de maquiagem, desabafos, surtos e muito tutu póm! 🧜🏻 Se você curte alguma dessas coisas, se inscreve no canal e ativa o sininho! 🔔 Vice-Campeã #CorridaDasBlogueiras4 👑✨
Followers
2.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers with a significant following in Brazil who specialize in beauty and makeup content. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a strong engagement with Brazilian beauty enthusiasts."
This influencer has a large following in Brazil and creates beauty and makeup content, making them a strong fit for the brand. Their content style and tone also align well with the brand's desired style.