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Brief

"Look for Brazilian influencers for this brand https://piny.com.br/, focusing on influencers who talk about skin care, before and after results..."

Look for Brazilian influencers for this brand https://piny.com.br/, focusing on influencers who talk about skin care, before and after results...

Research Insight & Analysis

," the brand can be positioned as a solution-oriented skincare line that delivers visible improvements. This positioning can appeal to consumers looking for effective skincare solutions with tangible results.

Target Customers

The ideal customer profile for Piny would include:

  • Age Group: Primarily women and men aged 18-35 who are active on social media and interested in skincare.
  • Interests: Individuals who are interested in beauty, skincare routines, and self-care.
  • Behavior: Consumers who follow beauty trends, seek product recommendations from influencers, and are likely to share their own skincare journeys online.

Illustrative examples:

  • A 25-year-old woman who follows beauty influencers on Instagram and YouTube, regularly purchases skincare products, and shares her skincare routine with her followers.
  • A 30-year-old man who is conscious about his skin health, follows male grooming influencers, and is interested in trying new skincare products that show visible results.

Potential Influencer Matches

Types of Influencers

  1. Beauty and Skincare Influencers:

    • These influencers focus on skincare routines, product reviews, and before-and-after results. They can effectively demonstrate the benefits of Piny products through detailed reviews and tutorials.
    • Example: Influencers who create content around skincare tips, product comparisons, and personal skincare journeys.
  2. Lifestyle Influencers:

    • These influencers cover a broad range of topics, including beauty, fashion, and wellness. They can integrate Piny products into their daily routines and highlight the importance of skincare.
    • Example: Influencers who share their daily routines, including skincare, and promote a holistic approach to self-care.
  3. Micro-Influencers:

    • These influencers have smaller but highly engaged audiences. They can provide authentic and relatable content, making their recommendations more trustworthy.
    • Example: Influencers with 10k-50k followers who share personal skincare stories and engage closely with their audience.

Content Creation Ideas

General Ideas

  1. Before and After Results:

    • Influencers can document their skincare journey using Piny products, showcasing the before-and-after results to highlight the effectiveness of the products.
  2. Skincare Routines:

    • Influencers can create content around their daily or nightly skincare routines, featuring Piny products as essential steps in their regimen.
  3. Product Reviews and Tutorials:

    • Detailed reviews and tutorials on how to use Piny products, including tips for maximizing their benefits.

Creative Ideas

  1. Skincare Challenges:

    • Launch a skincare challenge where influencers and their followers use Piny products for a set period (e.g., 30 days) and share their progress and results.
  2. Interactive Q&A Sessions:

    • Influencers can host live Q&A sessions on Instagram or YouTube, answering questions about skincare and demonstrating how to use Piny products.
  3. User-Generated Content Campaigns:

    • Encourage followers to share their own before-and-after photos using Piny products, creating a community-driven campaign that showcases real results.

By collaborating with the right influencers and leveraging engaging content ideas, Piny can effectively reach its target audience and build a strong presence in the skincare market.

Curated Influencer List
#1
JARDEL | SKINARMY 👊🏻
JARDEL | SKINARMY 👊🏻
@jardeledebran
BR
Minha marca @poposkinbakery Faça parte do nosso #SKINARMY 👊🏻 COMPRE AQUI 🔽
Followers
523.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

98%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This influencer has a strong focus on skincare and is based in Brazil, making them an excellent fit for Piny. Their content style and audience align well with the brand's desired profile.
#2
Cristinasalaro
Cristinasalaro
@dracristinasalaro
BR
🇺🇸HARVARD | 🇧🇷UNB DERMATO Presidente da SBD|DF 2019/2020
Followers
368.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This Brazilian influencer is a dermatologist with a strong focus on skincare, making them an excellent fit for promoting Piny's products.
#3
Pelesofia
Pelesofia
@apelesofia
BR
✧falo sobre cuidados com a pele e beleza ✦ por aline: apelesofia@imgx.expert
Followers
209.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This influencer focuses on skin care and has a strong presence in Brazil, making them a good fit for promoting Piny products. Their content style aligns well with the brand's desired style, and they frequently share product reviews and skin care routines.
#4
Dra. Greice Moraes
Dra. Greice Moraes
@UCikomNkyET4LTHjbQ8ATsFQ
BR
Bem-vindo ao meu canal, onde você encontra informações sobre beleza e saúde com base em evidências científicas. Novos vídeos todas as terças e quintas! *contato comercial: contatogreicemoraes@outlook.com
Followers
511.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This Brazilian influencer focuses on skin care and provides evidence-based information, making them a strong match for the brand's requirements. They also use relevant tags related to skin care issues.
#5
drursinhocarinhoso
drursinhocarinhoso
@drursinhocarinhoso
BR
skincare e procedimentos c/mto carinho🧸 Consultas, parcerias, cupons desconto⬇️
Followers
844.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This Brazilian influencer focuses on skincare and has a significant following, making them a strong fit for promoting Piny's products.
#6
Jessica | Skincare e K-Beauty
Jessica | Skincare e K-Beauty
@jessicaksmartins
BR
Skincare | Kbeauty ✨ jessicaksmartins@hotmail.com Produtos coreanos⤵️
Followers
51.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for Brazilian influencers who focus on skin care, particularly those who share before and after results. Ideal influencers should create content about skin care routines, product reviews, and transformations. The brand being promoted is Piny, a Brazilian skin care brand."
This influencer focuses on skincare and K-beauty, and is based in Brazil. Their content style and audience align well with Piny's brand, making them a good fit.