Brazilian influencers who focus on skin care routines, product reviews, and before and after transformations. They should have a strong presence on social media platforms like Instagram, TikTok, and YouTube.

," the brand can be positioned as a solution-oriented skincare line that delivers visible improvements. This positioning can appeal to consumers looking for effective skincare solutions with tangible results.

Target Customers

The ideal customer profile for Piny would include:

• Age Group: Primarily women and men aged 18-35 who are active on social media and interested in skincare.
• Interests: Individuals who are interested in beauty, skincare routines, and self-care.
• Behavior: Consumers who follow beauty trends, seek product recommendations from influencers, and are likely to share their own skincare journeys online.

Illustrative examples:

• A 25-year-old woman who follows beauty influencers on Instagram and YouTube, regularly purchases skincare products, and shares her skincare routine with her followers.
• A 30-year-old man who is conscious about his skin health, follows male grooming influencers, and is interested in trying new skincare products that show visible results.

Potential Influencer Matches

Types of Influencers

1. Beauty and Skincare Influencers:

   • These influencers focus on skincare routines, product reviews, and before-and-after results. They can effectively demonstrate the benefits of Piny products through detailed reviews and tutorials.
   • Example: Influencers who create content around skincare tips, product comparisons, and personal skincare journeys.

2. Lifestyle Influencers:

   • These influencers cover a broad range of topics, including beauty, fashion, and wellness. They can integrate Piny products into their daily routines and highlight the importance of skincare.
   • Example: Influencers who share their daily routines, including skincare, and promote a holistic approach to self-care.

3. Micro-Influencers:

   • These influencers have smaller but highly engaged audiences. They can provide authentic and relatable content, making their recommendations more trustworthy.
   • Example: Influencers with 10k-50k followers who share personal skincare stories and engage closely with their audience.

Content Creation Ideas

General Ideas

1. Before and After Results:

   • Influencers can document their skincare journey using Piny products, showcasing the before-and-after results to highlight the effectiveness of the products.

2. Skincare Routines:

   • Influencers can create content around their daily or nightly skincare routines, featuring Piny products as essential steps in their regimen.

3. Product Reviews and Tutorials:

   • Detailed reviews and tutorials on how to use Piny products, including tips for maximizing their benefits.

Creative Ideas

1. Skincare Challenges:

   • Launch a skincare challenge where influencers and their followers use Piny products for a set period (e.g., 30 days) and share their progress and results.

2. Interactive Q&A Sessions:

   • Influencers can host live Q&A sessions on Instagram or YouTube, answering questions about skincare and demonstrating how to use Piny products.

3. User-Generated Content Campaigns:

   • Encourage followers to share their own before-and-after photos using Piny products, creating a community-driven campaign that showcases real results.

By collaborating with the right influencers and leveraging engaging content ideas, Piny can effectively reach its target audience and build a strong presence in the skincare market.