Influencers in construction or DIY niche, aged 25-50, active on Instagram, YouTube, or TikTok.

Product Positioning

The products related to building construction or wall & tile care can be positioned as essential solutions for both professional contractors and DIY enthusiasts. These products can be marketed as high-quality, durable, and easy-to-use, catering to both large-scale construction projects and home improvement tasks. Emphasizing features such as long-lasting protection, aesthetic enhancement, and ease of application can help differentiate these products in a competitive market.

Target Customers

The ideal customer profile includes:

• Professional Contractors: Individuals or companies involved in construction and renovation projects who require reliable and efficient products.
• DIY Enthusiasts: Homeowners or hobbyists interested in undertaking their own home improvement projects.
• Interior Designers: Professionals who focus on aesthetics and functionality, looking for products that offer both quality and design appeal.
• Property Managers: Individuals responsible for maintaining residential or commercial properties, seeking products that ensure durability and ease of maintenance.

Potential Influencer Matches

• Construction Experts: Influencers with a background in construction or renovation who can provide professional insights and demonstrate product effectiveness.
• DIY and Home Improvement Bloggers/Vloggers: Creators who focus on home projects and can showcase the ease of use and transformative effects of the products.
• Interior Designers and Decorators: Influencers who can highlight the aesthetic benefits and design versatility of the products.
• Lifestyle Influencers: Those who cover home and living topics, appealing to a broader audience interested in home improvement.

Content Creation Ideas

• Tutorial Videos: Step-by-step guides on how to use the products for various projects, appealing to both professionals and DIY enthusiasts.
• Before and After Showcases: Visual content demonstrating the transformation achieved using the products, which can be highly engaging and shareable.
• Expert Tips and Tricks: Content featuring influencers sharing their professional advice on maximizing the benefits of the products.
• User-Generated Content Campaigns: Encouraging customers to share their own project results using the products, fostering community engagement and authenticity.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the building construction or wall & tile care products.