Business consultants and entrepreneurship influencers active on LinkedIn, Instagram, and YouTube, creating content focused on business advice, entrepreneurship tips, and success stories.

Product Positioning

The user's query suggests they are looking to promote business consulting or entrepreneurship services targeted at skilled laborers and entrepreneurs. This positioning indicates a focus on providing expert advice, strategies, and tools to help these individuals grow their businesses or improve their professional skills. The service can be positioned as a valuable resource for those looking to transition from skilled labor to entrepreneurship or for existing entrepreneurs seeking to enhance their business acumen.

Target Customers

The ideal customer profile includes:

• Skilled Laborers: Individuals with technical skills or trades who are looking to start their own businesses or improve their current operations. Examples include electricians, plumbers, carpenters, and other tradespeople.
• Entrepreneurs: Individuals who have already started their own businesses and are looking for ways to scale, optimize, or innovate. This group can include small business owners, startup founders, and solo entrepreneurs.

Potential Influencer Matches

Business Consultants

• Type: Influencers who are experienced business consultants or coaches.
• Reach: They can provide credibility and expert advice, appealing to both skilled laborers and entrepreneurs looking for professional guidance.

Entrepreneurship Influencers

• Type: Influencers who have successfully started and grown their own businesses.
• Reach: They can share personal success stories, tips, and strategies that resonate with aspiring and current entrepreneurs.

Industry-Specific Influencers

• Type: Influencers who specialize in specific trades or industries (e.g., construction, plumbing, electrical work).
• Reach: They can connect with skilled laborers by sharing industry-specific insights and advice.

Social Media Platforms

• LinkedIn: Ideal for professional networking and sharing business-related content.
• YouTube: Great for in-depth tutorials, interviews, and success stories.
• Instagram: Useful for visual content and quick tips or motivational posts.
• Podcasts: Effective for long-form discussions and expert interviews.

Content Creation Ideas

General Ideas

• Success Stories: Share case studies or interviews with successful entrepreneurs and skilled laborers who have transitioned to business ownership.
• Expert Tips: Provide actionable advice on business planning, marketing, financial management, and other key areas.
• Industry Insights: Offer analysis and trends in specific trades or industries to help skilled laborers stay informed.

Creative Ideas

• Day-in-the-Life Videos: Showcase a day in the life of a successful entrepreneur or skilled laborer turned business owner.
• Interactive Q&A Sessions: Host live sessions where followers can ask questions and get real-time advice from experts.
• Transformation Challenges: Create challenges that encourage followers to share their business growth journeys, with prizes for the most inspiring stories.
• Collaborative Projects: Partner with influencers to create joint content, such as co-hosted webinars or collaborative blog posts.

By leveraging these strategies, the user can effectively reach and engage their target audience, positioning their business consulting or entrepreneurship services as a valuable resource for skilled laborers and entrepreneurs.