Business owners or podcasters in Oregon or Washington, focusing on entrepreneurship or local business topics.

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to leverage the unique attributes of influencers who own a business or have a podcast in Oregon or Washington. These influencers are likely to have a strong local presence and a dedicated following within their communities. The brand can be positioned as a trusted and community-focused entity that supports local entrepreneurs and thought leaders. This approach can create a sense of authenticity and trust among potential customers.

Target Customers

The ideal customer profile would include individuals who are:

• Residents of Oregon or Washington
• Interested in local businesses and community initiatives
• Regular listeners of particularly those focused on business, entrepreneurship, or local issues
• Likely to support brands that are endorsed by local influencers they trust

Illustrative examples of target customers:

• A young professional in Portland who listens to business podcasts during their commute
• A small business owner in Seattle who follows local entrepreneurs for inspiration and advice
• A college student in Eugene who is interested in local events and community-driven projects

Potential Influencer Matches

Business Owners

Influencers who own a business in Oregon or Washington can provide authentic endorsements and share their personal experiences with the product or service. Their followers are likely to trust their recommendations, especially if they see the influencer as a successful and relatable figure in the local business community.

Podcast Hosts

Podcast hosts in the region can integrate the product or service into their episodes, either through sponsored segments or organic mentions. This can be particularly effective if the podcast focuses on topics related to business, entrepreneurship, or local culture, as it aligns with the interests of the target audience.

Local Community Leaders

Influencers who are known for their involvement in local community initiatives can help position the brand as a supporter of local causes. Their endorsement can resonate with followers who value community engagement and social responsibility.

Content Creation Ideas

General Ideas

• Product Reviews and Testimonials: Influencers can share their honest reviews and experiences with the product or service, highlighting its benefits and unique features.
• Behind-the-Scenes Content: Showcasing the production process or the story behind the brand can create a deeper connection with the audience.

Creative Ideas

• Local Business Collaborations: Partner with influencers to create content that features collaborations with other local businesses, emphasizing the brand's commitment to supporting the local economy.
• Podcast Episodes: Develop special podcast episodes where the influencer discusses the product or service in the context of relevant topics, such as entrepreneurship, business growth, or community impact.
• Community Events: Host or sponsor local events and have influencers cover the event through live streams, social media posts, and podcast episodes, creating a buzz and engaging the local audience.

By leveraging the influence of local business owners and podcast hosts, the brand can effectively reach and engage its target customers in Oregon and Washington.