Female or male, age 18-35, located in Calgary, passionate about beauty, makeup, and skincare. Active on social media platforms, creating engaging content. Focus on local trends and community.

Product Positioning

Beauty products can be positioned in several ways, depending on the specific product category and brand identity. For example, skincare could be positioned around achieving healthy, glowing skin through science-backed ingredients and routines. Makeup could be positioned as a tool for self-expression and creativity, focusing on trends, techniques, and diverse looks. A new beauty brand could emphasize natural and sustainable ingredients, catering to environmentally conscious consumers. Another angle could be affordability and accessibility, offering high-quality products at a reasonable price point.

Target Customers

The ideal customer for beauty products in Calgary could be:

• The Young Professional: A woman in her late 20s to mid-30s, working in a professional field, and interested in maintaining a polished and put-together appearance. She values efficiency and seeks products that are easy to use and effective. Example: Sarah, a marketing manager who wants a quick and easy makeup routine for work.

• The Student: A young woman in her late teens to early 20s, attending university or college, and interested in experimenting with different makeup looks and skincare routines. She is budget-conscious and seeks affordable products that are on-trend. Example: Emily, a student who enjoys trying new makeup trends she sees on social media.

• The Stay-at-Home Parent: A woman in her 30s to 40s, who is primarily focused on raising her children but still wants to take care of her appearance. She values convenience and seeks products that are safe, gentle, and time-saving. Example: Jessica, a mom who wants a simple skincare routine that fits into her busy schedule.

• The Mature Woman: A woman in her 50s and older, who is interested in maintaining a youthful and healthy appearance. She values quality and seeks products that are effective in addressing age-related skin concerns. Example: Susan, a retiree who wants skincare products that will help reduce wrinkles and improve skin texture.

Potential Influencer Matches

• Beauty Microinfluencers: These influencers have a smaller, more engaged audience and often focus on specific niches within the beauty industry. They are ideal for reaching a targeted audience in Calgary and building trust through authentic reviews and tutorials. They are already specified in the query.

• Lifestyle Influencers: These influencers cover a broader range of topics, including beauty, fashion, travel, and home decor. They can reach a wider audience in Calgary and integrate beauty products into their everyday lives.

• Makeup Artists: These influencers are skilled in creating various makeup looks and can provide expert advice and tutorials. They are ideal for showcasing the versatility and quality of makeup products.

• Skincare Enthusiasts: These influencers are passionate about skincare and can provide in-depth reviews and recommendations. They are ideal for promoting skincare products and educating consumers about proper skincare routines.

Content Creation Ideas

• "Get Ready With Me" (GRWM) Videos: Influencers can create videos showcasing their daily makeup or skincare routines, featuring the brand's products.

• Product Reviews and Tutorials: Influencers can provide honest reviews of the brand's products and create tutorials demonstrating how to use them effectively.

• "Day in the Life" Vlogs: Influencers can incorporate the brand's products into their daily vlogs, showcasing how they fit into their lifestyle.

• Collaborations with Local Businesses: Influencers can partner with local beauty salons or spas to offer exclusive deals or promotions featuring the brand's products.

• Before-and-After Transformations: Influencers can showcase the transformative power of the brand's products through before-and-after photos or videos.

• DIY Beauty Recipes: Influencers can create DIY beauty recipes using the brand's products, promoting natural and sustainable beauty practices.

• Seasonal Beauty Trends: Influencers can create content around seasonal beauty trends, showcasing how to incorporate the brand's products into different looks.