Beauty microinfluencers located in Calgary, interested in lash services. Active on social media platforms like Instagram or TikTok, with a genuine interest in beauty and self-care. Open to trying new lash products or services and sharing their experiences with their followers.

Product Positioning

Lash services can be positioned as an accessible luxury, an essential part of a beauty routine, or a confidence booster. Given the microinfluencer focus, highlighting the personalized and detail-oriented aspect of the service is key. The brand can emphasize natural-looking enhancements, customized lash designs, and the expertise of the lash technicians. A strong angle would be to showcase how lash extensions or lifts can simplify daily routines and enhance natural beauty, appealing to busy individuals seeking effortless elegance. Another angle is to focus on the artistry and precision involved in creating unique lash looks, positioning the service as a form of self-expression and personal style.

Target Customers

The ideal customer is a woman aged 20-45, living in Calgary, who values convenience and self-care. She is active on social media, particularly Instagram and TikTok, and follows beauty trends. She is likely employed, either full-time or part-time, and has disposable income to spend on beauty services.

• Example 1: A young professional who wants to look polished and put-together for work and social events without spending a lot of time on makeup.
• Example 2: A busy mom who wants to feel confident and refreshed without a complicated beauty routine.
• Example 3: A student who wants to enhance her natural features and experiment with different lash styles.

Potential Influencer Matches

• Beauty Microinfluencers: These influencers have a smaller, more engaged following and are often seen as more authentic and relatable. They can showcase the lash services through tutorials, before-and-after photos, and reviews. The user specified this type, and it aligns well with the target customer.
• Lifestyle Microinfluencers: These influencers share aspects of their daily lives, including beauty routines, fashion, and local experiences. They can integrate lash appointments into their content, showing how the service fits into their lifestyle.
• Local Calgary Microinfluencers: Influencers specifically focused on Calgary can promote the lash services to a geographically relevant audience, increasing local awareness and driving traffic to the business.
• "Lash Tech in Training" or Aspiring MUA Influencers: Partnering with someone building their portfolio can be mutually beneficial. They get content, you get exposure, and their followers are likely interested in beauty services.

Content Creation Ideas

• General Ideas:
  • "Get Ready With Me" videos showcasing the lash application process and the final look.
  • Before-and-after photos highlighting the transformation and the different lash styles available.
  • Educational content explaining the different types of lash extensions, the application process, and aftercare tips.
  • Customer testimonials and reviews sharing positive experiences with the lash services.
  • Collaborations with other local businesses, such as makeup artists or hair stylists, to create complete beauty looks.
• Creative Ideas:
  • "Lash Confessions" series where influencers share funny or relatable stories about their lash experiences.
  • Time-lapse videos showing the intricate process of lash application.
  • Lash style quizzes to help followers determine the best lash look for their eye shape and personal style.
  • Partnering with a local photographer for a professional photoshoot showcasing different lash styles.
  • Creating a "Lash of the Month" promotion featuring a unique lash design and offering a discount to followers.