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Brief

"Instagram influencers in california who love legos"

Instagram influencers in california who love legos

Research Insight & Analysis

Product Positioning

The product in question is LEGO, a well-known brand of construction toys that appeal to a wide range of age groups, from young children to adults. In the existing market, LEGO is positioned as a versatile and creative toy that encourages imagination, problem-solving, and fine motor skills. For this campaign, the focus could be on the joy of building and the community aspect of LEGO enthusiasts in California.

Target Customers

The ideal customer profile for this campaign includes:

  • Children and Parents: Parents looking for educational and entertaining toys for their children.
  • Teenagers and Young Adults: Individuals who enjoy creative hobbies and building projects.
  • Adult Fans of LEGO (AFOL): Adults who collect and build LEGO sets as a hobby.

Illustrative examples:

  • A parent in California who wants to engage their child in a creative and educational activity.
  • A teenager who enjoys building intricate LEGO sets and sharing their creations on social media.
  • An adult who is part of the LEGO community and participates in local LEGO events or conventions.

Potential Influencer Matches

Family and Parenting Influencers

These influencers can showcase how LEGO sets can be a fun and educational activity for children. They can create content around family bonding and the developmental benefits of playing with LEGO.

Hobby and DIY Influencers

Influencers who focus on hobbies, DIY projects, and creative activities can highlight the intricate and artistic aspects of building with LEGO. They can appeal to teenagers and young adults who enjoy hands-on projects.

Adult Fans of LEGO (AFOL) Influencers

These influencers are dedicated LEGO enthusiasts who often share their complex builds and participate in the LEGO community. They can reach adult fans and collectors, showcasing the depth and creativity possible with LEGO sets.

California-based Lifestyle Influencers

Influencers who focus on lifestyle content and are based in California can add a local touch to the campaign. They can incorporate LEGO into their everyday lives, showing how it fits into the California lifestyle.

Content Creation Ideas

General Ideas

  • Unboxing and Building: Influencers can create unboxing videos and time-lapse builds of new LEGO sets.
  • Challenges: Host building challenges where influencers compete to create the best LEGO structure within a time limit.
  • Educational Content: Showcase the educational benefits of LEGO, such as improving fine motor skills and encouraging creativity.

Creative Ideas

  • Local Landmarks: Influencers can build famous California landmarks using LEGO and share the process.
  • Collaborative Builds: Partner with multiple influencers to create a large, collaborative LEGO project.
  • Themed Builds: Create content around specific themes, such as holidays, movies, or popular culture, using LEGO sets.

By leveraging these types of influencers and content ideas, the campaign can effectively reach and engage the target audience, showcasing the versatility and joy of LEGO.

Curated Influencer List
#1
Matticus Bricks
Matticus Bricks
@matticusbricks
US
✨LEGO Builder, collector, & content creator✨ Recognized LEGO Fan Media
Followers
295.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is highly passionate about Legos and creates engaging content related to Lego building, which aligns well with the brand's desired style and content ideas. However, they are based in the US, not California, and their primary platform is YouTube, not Instagram.
#2
Alec P
Alec P
@masterbuilder_alec
US
Building at LEGOLAND Discovery Centers!
Followers
1.9M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is highly passionate about Legos and creates engaging content related to Lego building. However, they are based in the US and their primary platform is YouTube, not Instagram.
#3
ASMR LEGO
ASMR LEGO
@art_legolego
US
🫶❤️❤️❤️ Subscribe me if you like LEGO DM for ME to get 10%-15% discount ⤵️
Followers
335.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is highly passionate about Legos and creates engaging content related to Lego building. However, they are based in the US and their primary platform is YouTube, not Instagram.
#4
Taylor
Taylor
@bricksandchaos
United States
🖤LEGO enthusiast // AFOL ✨MOC builder // Collector 🖤Lover of all things spooky // glitter macabre ✨Sharing the things that make my soul happy
Followers
1.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is passionate about Legos and creates engaging content related to Lego building. However, they are based in the US and their primary platform is YouTube, not Instagram.
#5
Legonews
Legonews
@legodigest
United States
LEGO News , Updates,Buy/Sell! As an Amazon Associate I make profit off qualifying purchases.
Followers
7.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is passionate about Legos and creates engaging content related to Lego building. However, they are based in the US and their primary platform is YouTube, not Instagram.
#6
Brickstalgic
Brickstalgic
@brickstalgic
United States
dm for credits/ removal
Followers
76.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers based in California who have a passion for Legos. Ideal influencers should create engaging content related to Legos and have a strong presence on Instagram. No specific gender or age range required."
This influencer is passionate about Legos and creates engaging content related to Lego building. However, they are based in the US and their primary platform is YouTube, not Instagram.