Influencers who are passionate about Legos, based in California, and active on Instagram. They should create engaging content related to Legos.

Product Positioning

The product in question is LEGO, a well-known brand of construction toys that appeal to a wide range of age groups, from young children to adults. In the existing market, LEGO is positioned as a versatile and creative toy that encourages imagination, problem-solving, and fine motor skills. For this campaign, the focus could be on the joy of building and the community aspect of LEGO enthusiasts in California.

Target Customers

The ideal customer profile for this campaign includes:

• Children and Parents: Parents looking for educational and entertaining toys for their children.
• Teenagers and Young Adults: Individuals who enjoy creative hobbies and building projects.
• Adult Fans of LEGO (AFOL): Adults who collect and build LEGO sets as a hobby.

Illustrative examples:

• A parent in California who wants to engage their child in a creative and educational activity.
• A teenager who enjoys building intricate LEGO sets and sharing their creations on social media.
• An adult who is part of the LEGO community and participates in local LEGO events or conventions.

Potential Influencer Matches

Family and Parenting Influencers

These influencers can showcase how LEGO sets can be a fun and educational activity for children. They can create content around family bonding and the developmental benefits of playing with LEGO.

Hobby and DIY Influencers

Influencers who focus on hobbies, DIY projects, and creative activities can highlight the intricate and artistic aspects of building with LEGO. They can appeal to teenagers and young adults who enjoy hands-on projects.

Adult Fans of LEGO (AFOL) Influencers

These influencers are dedicated LEGO enthusiasts who often share their complex builds and participate in the LEGO community. They can reach adult fans and collectors, showcasing the depth and creativity possible with LEGO sets.

California-based Lifestyle Influencers

Influencers who focus on lifestyle content and are based in California can add a local touch to the campaign. They can incorporate LEGO into their everyday lives, showing how it fits into the California lifestyle.

Content Creation Ideas

General Ideas

• Unboxing and Building: Influencers can create unboxing videos and time-lapse builds of new LEGO sets.
• Challenges: Host building challenges where influencers compete to create the best LEGO structure within a time limit.
• Educational Content: Showcase the educational benefits of LEGO, such as improving fine motor skills and encouraging creativity.

Creative Ideas

• Local Landmarks: Influencers can build famous California landmarks using LEGO and share the process.
• Collaborative Builds: Partner with multiple influencers to create a large, collaborative LEGO project.
• Themed Builds: Create content around specific themes, such as holidays, movies, or popular culture, using LEGO sets.

By leveraging these types of influencers and content ideas, the campaign can effectively reach and engage the target audience, showcasing the versatility and joy of LEGO.