Coca-Cola is a globally recognized brand known for its refreshing beverages. In the Canadian market, Coca-Cola can be positioned as a versatile drink that complements various lifestyle activities, meals, and social gatherings. The brand can leverage its strong heritage while also appealing to modern, health-conscious consumers by highlighting its range of products, including low-sugar and zero-calorie options.
The ideal customer profile for this campaign includes:
Illustrative examples:
These influencers often share content related to daily routines, fashion, and personal experiences. They can seamlessly integrate Coca-Cola into their content by showcasing it as part of their daily life or during special moments.
These creators focus on recipes, food reviews, and culinary experiences. They can create engaging content by incorporating Coca-Cola into their recipes, pairing it with meals, or reviewing different Coca-Cola products.
These influencers promote a balanced lifestyle and can highlight Coca-Cola's low-sugar and zero-calorie options. They can create content around healthy living while enjoying Coca-Cola as a guilt-free treat.
By collaborating with these types of influencers and leveraging these content ideas, Coca-Cola can effectively reach and engage Canadian consumers, driving brand awareness and product consumption.
Extracted from Campaign Brief & Market Analysis