Canadian lifestyle and beverage YouTubers

Product Positioning

Coca-Cola is a globally recognized brand known for its refreshing beverages. In the Canadian market, Coca-Cola can be positioned as a versatile drink that complements various lifestyle activities, meals, and social gatherings. The brand can leverage its strong heritage while also appealing to modern, health-conscious consumers by highlighting its range of products, including low-sugar and zero-calorie options.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults (18-34 years old): This demographic is highly active on social media and YouTube, often seeking new lifestyle trends and food experiences.
• Families: Parents looking for beverages that can be enjoyed by the whole family during meals and gatherings.
• Health-Conscious Consumers: Individuals who are mindful of their sugar intake but still enjoy a refreshing beverage.

Illustrative examples:

• A 25-year-old urban professional who enjoys trying new recipes and sharing them on social media.
• A 30-year-old parent who looks for family-friendly products that can be enjoyed during weekend outings.
• A 28-year-old fitness enthusiast who prefers low-calorie drink options.

Potential Influencer Matches

Lifestyle Influencers

These influencers often share content related to daily routines, fashion, and personal experiences. They can seamlessly integrate Coca-Cola into their content by showcasing it as part of their daily life or during special moments.

Food and Beverage Influencers

These creators focus on recipes, food reviews, and culinary experiences. They can create engaging content by incorporating Coca-Cola into their recipes, pairing it with meals, or reviewing different Coca-Cola products.

Health and Wellness Influencers

These influencers promote a balanced lifestyle and can highlight Coca-Cola's low-sugar and zero-calorie options. They can create content around healthy living while enjoying Coca-Cola as a guilt-free treat.

Content Creation Ideas

General Ideas

• Daily Routine Vlogs: Influencers can feature Coca-Cola as part of their daily routine, whether it's enjoying a can during lunch or as a refreshing drink after a workout.
• Recipe Integration: Food influencers can create recipes that incorporate Coca-Cola, such as Coca-Cola glazed ribs or Coca-Cola infused desserts.
• Product Reviews: Influencers can review different Coca-Cola products, comparing flavors and discussing their favorites.

Creative Ideas

• Coca-Cola Challenge: Influencers can create a challenge where they try to incorporate Coca-Cola into various recipes or activities, encouraging their followers to do the same.
• Behind-the-Scenes Content: Influencers can take their audience behind the scenes of a Coca-Cola event or a day in the life of a Coca-Cola ambassador.
• Seasonal Themes: Influencers can create content around seasonal events, such as summer barbecues or holiday gatherings, showcasing how Coca-Cola enhances these experiences.

By collaborating with these types of influencers and leveraging these content ideas, Coca-Cola can effectively reach and engage Canadian consumers, driving brand awareness and product consumption.