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Brief

"a dog calming supliment producer needs a list of vet influencers based in Canada "

a dog calming supliment producer needs a list of vet influencers based in Canada

Research Insight & Analysis

Product Positioning

The product in question is a dog calming supplement. This type of product is typically positioned within the pet care and wellness market. Given the increasing awareness and concern for pet mental health, this product can be positioned as a natural, effective solution for dog owners looking to alleviate their pets' anxiety and stress. Emphasizing the supplement's natural ingredients, safety, and efficacy can help differentiate it from competitors.

Target Customers

The ideal customer profile for this product includes:

  • Dog Owners: Individuals who own dogs and are concerned about their pets' well-being, particularly those whose dogs exhibit signs of anxiety or stress.
  • Pet Enthusiasts: People who are passionate about pet care and are always on the lookout for new products to improve their pets' quality of life.
  • Veterinarians and Pet Care Professionals: Professionals who can recommend the product to their clients.
  • Pet Influencers: Individuals who have a significant following in the pet community and can influence purchasing decisions.

Illustrative examples:

  • A middle-aged couple with a rescue dog that has anxiety issues.
  • A young professional who owns a high-energy dog that gets anxious during thunderstorms.
  • A veterinarian looking for natural solutions to recommend to pet owners.

Potential Influencer Matches

Veterinarian Influencers

These influencers are trusted sources of information for pet owners. They can provide professional endorsements and detailed explanations of the product's benefits.

Pet Care Experts

Influencers who specialize in pet care and wellness can create content around the importance of mental health for pets and how the supplement can help.

Pet Owners with Large Followings

Everyday pet owners who have built a large following by sharing their pet's life and experiences. Their authentic reviews and testimonials can resonate well with their audience.

Pet Bloggers and YouTubers

Content creators who focus on pet-related topics and have a dedicated audience. They can create in-depth reviews, how-to guides, and personal stories about using the product.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews by veterinarians and pet care experts explaining the benefits and usage of the supplement.
  • Before and After Stories: Real-life stories from pet owners showing the positive impact of the supplement on their dogs' behavior.
  • Educational Posts: Content explaining the causes of anxiety in dogs and how the supplement can help.

Creative Ideas

  • Day in the Life Videos: Influencers can create videos showing a day in the life of their dog before and after using the supplement.
  • Interactive Q&A Sessions: Live sessions where veterinarians answer questions about pet anxiety and the benefits of the supplement.
  • User-Generated Content Campaigns: Encourage customers to share their own stories and experiences with the supplement using a specific hashtag.

By leveraging these types of influencers and content ideas, the dog calming supplement producer can effectively reach and engage their target audience in Canada.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Canadian vet influencers for dog calming supplements
Campaign Objectives
Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs.
Influencer Persona
Veterinarians based in Canada who have a strong online presence and can create content about pet care and dog calming supplements.
Content Themes
#DogCalming #VetAdvice #PetCareCanada
#1
ANGUS & KEVIN
ANGUS & KEVIN
@angus_kevin_thegoldies
Followers
0
Nano Influencer

Engagement Rate

9999

50%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This influencer focuses on dog training and anxiety, which could align with the brand's product. However, they are not a veterinarian and there is no indication they are based in Canada.
#2
More Than Dog Training
More Than Dog Training
@morethandogtraining_
US
ATX Board and Trains Virtual Sessions 👇 Need help? Let's talk 👇
Followers
37.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This influencer focuses on puppy training and calming techniques, which could align with the brand's product. However, they are not a veterinarian and there is no indication they are based in Canada.
#3
نوشين نجاري /مربي سگ
نوشين نجاري /مربي سگ
@nooshindogtrainer
Followers
0
Nano Influencer

Engagement Rate

9999

50%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This influencer focuses on dog behavior and training, which could align with the brand's product. However, they are not a veterinarian and there is no indication they are based in Canada.
#4
Relax My Dog - Relaxing Music for Dogs
Relax My Dog - Relaxing Music for Dogs
@UC2BDs0pu-C1A4POY0g9rZxw
GB
RelaxMyDog specialises in music and TV designed to help any dog breed with a variety of problems including separation anxiety, sleep problems, loneliness, boredom and depression. Our music and TV is produced and created in-house by a team of experts aiming to help as many dogs as possible reduce anxiety and sleep issues. Wondering how to calm my dog? Give our music and TV and try! We have helped over 6 million dogs worldwide with anxiety problems, sleep problems, depression and loneliness and are excited to help millions more using: • Relaxing Music Therapy • Entertaining and Stimulating TV • Advice, DIY and How-To Vlogs
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This channel specializes in music and TV for dogs with anxiety, which aligns with the brand's product. However, it is not run by a veterinarian and there is no indication it is based in Canada.
#5
The Z Cattle Dogs
The Z Cattle Dogs
@thezcattledogs
US
Zeus + Zia the cattle dogs 🐾 Dog health + lifestyle ↓ All our links ↓
Followers
191.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This influencer promotes homemade calming treats for dogs, which aligns with the brand's product. However, they are not a veterinarian and there is no indication they are based in Canada.
#6
Pet Naturals
Pet Naturals
@pet_naturals
US
Pet supplements crafted in Vermont.
Followers
32.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for Canadian vet influencers to promote a dog calming supplement. Ideal influencers are veterinarians based in Canada who can create content related to pet care and calming supplements for dogs."
This influencer focuses on calming products for dogs, which aligns with the brand's product. However, they are not a veterinarian and there is no indication they are based in Canada.