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Brief

"influencers for candles, plants, and skin scrub"

influencers for candles, plants, and skin scrub

Research Insight & Analysis

Product Positioning

The products mentioned—candles, plants, and skin scrub—fall into the lifestyle and wellness categories. These products can be positioned as part of a holistic self-care routine, emphasizing relaxation, natural beauty, and home ambiance. The brand can highlight the benefits of using natural ingredients, eco-friendly packaging, and the overall experience of creating a serene and rejuvenating environment at home.

Target Customers

The ideal customer profile for these products would likely include:

  • Young Professionals: Individuals aged 25-35 who are looking to create a relaxing home environment after a busy workday.
  • Health and Wellness Enthusiasts: People who prioritize natural and organic products in their daily routines.
  • Home Decor Aficionados: Customers who enjoy decorating their living spaces with aesthetically pleasing and functional items.
  • Self-Care Advocates: Individuals who invest in products that contribute to their physical and mental well-being.

Illustrative Examples

  1. Sarah, 28: A marketing executive who enjoys unwinding with a good book and a scented candle after work.
  2. James, 32: A fitness trainer who uses natural skin scrubs to maintain healthy skin and decorates his apartment with plants.
  3. Emily, 26: A blogger who writes about home decor and self-care routines, often featuring aesthetically pleasing products.

Potential Influencer Matches

Lifestyle Influencers

These influencers focus on various aspects of daily life, including home decor, self-care routines, and wellness tips. They can create content that showcases how the candles, plants, and skin scrubs fit into a balanced lifestyle.

Beauty and Skincare Influencers

These influencers can highlight the benefits of the skin scrub, focusing on its natural ingredients and effectiveness. They can create tutorials and reviews to demonstrate the product's impact.

Home Decor Influencers

These influencers can showcase how the candles and plants enhance the aesthetic of living spaces. They can create room tours, styling tips, and DIY projects that incorporate the products.

Wellness Influencers

These influencers focus on mental and physical well-being. They can create content around self-care routines, emphasizing the calming effects of candles and the benefits of incorporating plants into one's environment.

Content Creation Ideas

General Ideas

  • Product Reviews: Honest reviews of the candles, plants, and skin scrub, highlighting their features and benefits.
  • Unboxing Videos: First impressions and detailed looks at the packaging and presentation of the products.
  • Routine Integration: Demonstrations of how these products can be integrated into daily routines for relaxation and self-care.

Creative Ideas

  • Self-Care Sundays: A series where influencers share their Sunday self-care routines, featuring the candles, plants, and skin scrub.
  • Home Makeover: Before-and-after videos showing how the addition of candles and plants can transform a living space.
  • DIY Spa Day: Tutorials on creating a spa-like experience at home using the skin scrub and candles.
  • Plant Care Tips: Guides on how to care for the plants, including watering schedules, light requirements, and styling tips.

By leveraging these influencers and content ideas, the brand can effectively reach its target audience and create a strong market presence.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Candles, plants, and skin scrub influencers
Campaign Objectives
Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products.
Influencer Persona
Lifestyle, home decor, and beauty influencers with a focus on natural and wellness products.
Content Themes
#HomeDecor #SelfCareRoutine #NaturalBeauty
#1
Rashi Shrivastava
Rashi Shrivastava
@UCJBTXu6qwB_PlXG3msnFIHQ
IN
Welcome you guys! I create lifestyle content and manage a 9 to 5 as a full time ‘Software Engineer’. Subscribe if you are in to makeup, beauty, affordable hauls and much more! 💗
Followers
239.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer focuses on lifestyle content, including beauty and affordable hauls, which aligns well with the brand's skin scrub and candles. However, there is no mention of home decor.
#2
Fia Garcia DIY
Fia Garcia DIY
@UC-8LGWGgY6ianD9fQryBQOA
US
Hi everybody, welcome to my YouTube Channel! My name is Ana Sofia Garcia, but my family calls me Fia. I am a Registered Nurse and military spouse living in the Washington D.C. area. I love all things DIY, home decor, organizing, decluttering, and deep cleaning in the hopes of motivating others to do the same in their own spaces. Please subscribe to my channel if you enjoy ALL these things as well because you deserve them, too. Happy homemaking!
Followers
208.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer focuses on DIY, home decor, and organizing, which aligns well with the brand's candles and plants. However, there is no mention of beauty content.
#3
Megan | Home Hacks & DIY
Megan | Home Hacks & DIY
@ahousetohomey
US
How to create a more beautiful & functional home. work@ahousetohomey.com
Followers
205.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer focuses on home decor hacks and budget-friendly tips, which aligns well with the home decor aspect of the brand's products. However, there is no mention of beauty or lifestyle content.
#4
Kristen McGowan
Kristen McGowan
@UC1dveoCg6eLJcy8q3l6u5Sg
US
Kristen McGowan received her Bachelors of Interior Design and is ready to share all of her Interior design, home decor, DIY, and lifestyle tips & tricks with the world! Join her journey by subscribing to the channel! hope you enjoy & stay awhile!
Followers
1.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer focuses on interior design, home decor, and DIY, which aligns well with the brand's candles and plants. However, there is no mention of beauty content.
#5
Annika Hinds
Annika Hinds
@UCBGW2LRJII6pabgBuPrOKjw
US
Thrifty Decor + DIY + Design
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer focuses on thrifty decor, DIY, and design, which aligns well with the home decor aspect of the brand's products. However, there is no mention of beauty or lifestyle content.
#6
Home Decor Ideas & Inspo
Home Decor Ideas & Inspo
@black_picket_fence_
US
Home Decor Ideas & Inspo All Home Finds & DIYs A Community 🫶🏽 Shop My Items ⬇️
Followers
127.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers to promote candles, plants, and skin scrub. Ideal influencers should have a strong presence in lifestyle, home decor, and beauty niches. Content should highlight the benefits and features of these products."
This influencer's content is centered around home design and decor, which aligns with the brand's candles and plants. There is no indication of beauty or lifestyle content.