Automotive enthusiasts, lifestyle bloggers, car care experts

Product Positioning

The car freshener brand can be positioned as a lifestyle accessory that enhances the driving experience by providing a pleasant and refreshing scent. In a market where consumers are increasingly looking for products that offer both functionality and aesthetic appeal, the brand can emphasize the unique scents, long-lasting effects, and stylish designs of its car fresheners. Highlighting eco-friendly ingredients or sustainable packaging could also appeal to environmentally conscious consumers.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who spend a significant amount of time commuting and value a pleasant car environment.
• Car Enthusiasts: People who take pride in their vehicles and are interested in accessories that enhance their car's interior.
• Eco-conscious Consumers: Customers who prefer products that are environmentally friendly and sustainably produced.

Illustrative examples include a 30-year-old marketing executive who commutes daily, a 28-year-old car enthusiast who frequently attends car shows, and a 32-year-old environmental advocate who prioritizes sustainable products.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase the car fresheners as part of their daily routines, appealing to young professionals who follow them for lifestyle tips.
• Automotive Influencers: They can demonstrate the product's benefits in enhancing the driving experience, reaching car enthusiasts who trust their recommendations.
• Eco-friendly Influencers: By highlighting the sustainable aspects of the product, these influencers can attract eco-conscious consumers who are looking for green alternatives.

Content Creation Ideas

• Product Reviews and Unboxings: Influencers can create engaging videos or posts reviewing the scents and designs of the car fresheners, providing their audience with a firsthand experience.

• Before and After Comparisons: Showcasing the difference in car ambiance before and after using the fresheners can visually demonstrate the product's impact.

• DIY and Customization Tips: Content that offers creative ways to use or customize the car fresheners can engage audiences looking for unique and personalized solutions.

• Eco-friendly Challenges: Encourage influencers to participate in challenges that promote sustainable living, incorporating the car fresheners as a part of their eco-friendly lifestyle.