Influencers aged 30 and above who can create content related to travel, lifestyle, or automotive topics. They should have a strong presence on social media platforms like Instagram, TikTok, or YouTube.

Product Positioning

The product in question is a car rental service targeting individuals aged 30 and above. In the existing market, car rental services are often positioned based on convenience, affordability, variety of vehicle options, and customer service. For this specific age group, the service can be positioned as a reliable and convenient solution for both business and leisure travel. Emphasizing features such as easy booking processes, a wide range of vehicle options (from economy to luxury), and excellent customer service can help differentiate the brand.

Target Customers

The ideal customer profile for this car rental service includes:

• Business Professionals: Individuals who travel frequently for work and need reliable transportation.
• Families: People who need a vehicle for family vacations or weekend getaways.
• Urban Dwellers: Residents of cities who may not own a car but need one occasionally for trips or errands.
• Tourists: Visitors to a city or region who require a vehicle to explore the area.

Illustrative examples:

• A 35-year-old marketing executive who travels to different cities for client meetings.
• A 40-year-old parent planning a family road trip.
• A 32-year-old urban professional who needs a car for a weekend getaway.
• A 45-year-old tourist visiting a new city and wanting to explore at their own pace.

Potential Influencer Matches

Types of Influencers

1. Travel Bloggers/Vloggers: These influencers often share their travel experiences and can highlight the convenience and reliability of the car rental service for their trips.
2. Lifestyle Influencers: Influencers who focus on lifestyle content can showcase how the car rental service fits into various aspects of daily life, from business trips to family vacations.
3. Automotive Enthusiasts: Influencers who review cars and automotive services can provide detailed insights into the vehicle options and quality of service.
4. Business Influencers: Professionals who share tips and experiences related to business travel can emphasize the efficiency and convenience of the car rental service.

Influencer Requirements

• Age: 30 and above to match the target audience.
• Engagement: High engagement rates to ensure the message reaches a broad and active audience.
• Authenticity: Influencers who are known for their genuine and trustworthy content.

Content Creation Ideas

General Ideas

1. Travel Diaries: Influencers can create vlogs or blog posts documenting their trips using the car rental service, highlighting the ease of booking, vehicle quality, and customer service.
2. Day in the Life: Lifestyle influencers can showcase a day in their life using the car rental service for various activities, from running errands to weekend getaways.
3. Vehicle Reviews: Automotive enthusiasts can review different vehicles offered by the rental service, providing detailed insights into their features and performance.

Creative Ideas

1. Road Trip Challenges: Influencers can embark on themed road trips, such as visiting historical landmarks or exploring hidden gems, using the car rental service.
2. Business Travel Tips: Business influencers can create content around efficient travel tips, including how the car rental service helps streamline their trips.
3. Family Adventures: Family influencers can document their family vacations, focusing on how the car rental service accommodates their needs, from spacious vehicles to child-friendly options.

By leveraging these types of influencers and content ideas, the car rental service can effectively reach and engage its target audience, driving awareness and conversions.