Influencers involved in TCG and LCG niches, with 5000-10000 followers on Instagram, Facebook, or TikTok. Content should include card game reviews, unboxings, gameplay, and strategies.

Product Positioning

The product in question is a card game, specifically targeting the trading card game (TCG) and living card game (LCG) markets. These types of games are popular among hobbyists and collectors who enjoy strategic gameplay and the thrill of collecting rare cards. The brand can position itself as a unique and engaging card game that offers a blend of strategy, collectibility, and community engagement. Emphasizing the game's unique mechanics, artwork, and the community aspect can help differentiate it from other card games in the market.

Target Customers

The ideal customer profile for this card game includes:

• Age Group: Primarily 18-35 years old
• Interests: Board games, card games, strategy games, fantasy themes, and collectibles
• Behavior: Active on social media platforms like Instagram, Facebook, and TikTok; participates in online gaming communities and forums; attends gaming conventions and local game stores
• Examples:
  • A 25-year-old college student who enjoys playing card games with friends and follows gaming influencers on Instagram.
  • A 30-year-old professional who collects trading cards and participates in local game tournaments.
  • A 20-year-old TikTok user who creates and watches content related to card games and strategy games.

Potential Influencer Matches

Micro-Influencers (5,000 - 10,000 followers)

• Instagram Influencers: These influencers can create visually appealing content showcasing the card game's artwork, unboxing experiences, and gameplay highlights. They can also engage with their followers through stories and live sessions.
• Facebook Influencers: Influencers on Facebook can create detailed posts, host live streams of gameplay sessions, and participate in relevant gaming groups to promote the card game.
• TikTok Influencers: TikTok influencers can create short, engaging videos demonstrating the game's mechanics, sharing tips and strategies, and participating in trending challenges related to the game.

Content Creation Ideas

General Ideas

• Unboxing Videos: Influencers can create unboxing videos to showcase the game's packaging, components, and artwork.
• Gameplay Tutorials: Step-by-step tutorials explaining the game's rules and strategies.
• Live Streams: Hosting live gameplay sessions where influencers play the game with their followers and answer questions in real-time.

Creative Ideas

• Card Design Challenges: Encourage influencers to create their own card designs and share them with their followers, potentially running a contest for the best design.
• Storytelling Series: Influencers can create a series of posts or videos that tell a story using the game's characters and cards.
• Collaborative Playthroughs: Partner with multiple influencers to create collaborative playthroughs, where each influencer plays a part in a larger game session, creating a sense of community and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create a buzz around the card game in the TCG and LCG communities.