The product in question is a card game, specifically targeting the trading card game (TCG) and living card game (LCG) markets. These types of games are popular among hobbyists and collectors who enjoy strategic gameplay and the thrill of collecting rare cards. The brand can position itself as a unique and engaging card game that offers a blend of strategy, collectibility, and community engagement. Emphasizing the game's unique mechanics, artwork, and the community aspect can help differentiate it from other card games in the market.
The ideal customer profile for this card game includes:
By leveraging these strategies, the brand can effectively reach its target audience and create a buzz around the card game in the TCG and LCG communities.
Extracted from Campaign Brief & Market Analysis