Celtic, Renaissance, DND, fantasy, cosplay influencers

Product Positioning

The Oregon Celtic Festival is a niche event that celebrates Celtic culture, making it a unique offering in the market. To position this festival effectively, it should be marketed as an immersive cultural experience that not only highlights traditional Celtic music, dance, and crafts but also appeals to adjacent communities such as the renaissance faire enthusiasts, Dungeons & Dragons (D&D) players, fantasy lovers, cottagecore aficionados, and cosplayers. Emphasizing the festival's diverse attractions and its ability to transport attendees to a different era can create a strong market fit.

Target Customers

The ideal customer profile for the Oregon Celtic Festival includes:

1. Celtic Community Enthusiasts: Individuals who have a deep appreciation for Celtic culture, music, and traditions.
2. Renaissance Faire Attendees: People who enjoy historical reenactments, medieval culture, and renaissance fairs.
3. D&D and Fantasy Fans: Gamers and readers who are passionate about fantasy worlds, role-playing games, and mythical lore.
4. Cottagecore Enthusiasts: Those who are drawn to the romanticized rural lifestyle, nature, and traditional crafts.
5. Cosplayers: Creative individuals who enjoy dressing up as characters from various genres, including historical and fantasy themes.

Illustrative Examples

• A 25-year-old woman who regularly attends renaissance fairs and enjoys crafting her own period costumes.
• A 30-year-old man who is an avid D&D player and enjoys attending fantasy conventions.
• A 22-year-old college student who follows cottagecore influencers and loves DIY projects related to nature and traditional crafts.

Potential Influencer Matches

Types of Influencers

1. Celtic Culture Influencers: These influencers focus on Celtic music, dance, and traditions. They can provide authentic content that resonates with the core audience.
2. Renaissance Faire Enthusiasts: Influencers who attend and document renaissance fairs can attract a similar audience to the festival.
3. D&D and Fantasy Content Creators: These influencers can create engaging content that ties in the fantasy elements of the festival, appealing to their followers.
4. Cottagecore Influencers: Influencers who promote a rural, nature-centric lifestyle can highlight the festival's crafts and outdoor activities.
5. Cosplay Influencers: These influencers can showcase their festival costumes and encourage their followers to attend in character.

Specific Requirements

• Based in the Portland (PDX) area
• Active on platforms like Instagram, YouTube, and TikTok
• Engaged followers within the Celtic, renaissance, fantasy, cottagecore, and cosplay communities

Content Creation Ideas

General Ideas

1. Behind-the-Scenes: Influencers can share behind-the-scenes content of their preparations for the festival, including costume creation and travel plans.
2. Live Streams: Live streaming key events and performances at the festival to engage followers in real-time.
3. Tutorials: Crafting tutorials related to Celtic traditions, such as making traditional Celtic jewelry or costumes.

Creative Ideas

1. Fantasy Storytelling: Influencers can create short fantasy stories or D&D campaigns set in a Celtic-inspired world, using the festival as a backdrop.
2. Cosplay Contests: Hosting a cosplay contest at the festival and encouraging followers to participate and share their costumes online.
3. Cottagecore Picnics: Organizing and documenting a cottagecore-themed picnic at the festival, complete with traditional Celtic foods and crafts.

By leveraging these content ideas and collaborating with the right influencers, the Oregon Celtic Festival can effectively reach and engage its target audience, creating a memorable and well-attended event.