Influencers and cosplayers active in the Celtic or Renaissance faire community, possibly located in or near Oregon. They should create content related to these themes.

Product Positioning

The Oregon Celtic Festival is a cultural event that celebrates Celtic heritage, traditions, and festivities. It can be positioned as a unique and immersive experience for those interested in Celtic culture, history, and entertainment. The festival likely features traditional music, dance, food, crafts, and possibly historical reenactments, making it an attractive destination for enthusiasts of Celtic and Renaissance themes.

Target Customers

The ideal customer profile for the Oregon Celtic Festival includes:

• Celtic Culture Enthusiasts: Individuals who have a deep interest in Celtic history, music, dance, and traditions.
• Renaissance Faire Attendees: People who regularly attend Renaissance fairs and enjoy historical reenactments, costumes, and themed events.
• Cosplayers: Fans of cosplay who enjoy dressing up in period costumes and participating in themed events.
• Families: Families looking for a fun and educational outing that offers activities for all ages.
• Local Residents and Tourists: People living in or visiting Oregon who are looking for unique cultural experiences.

Illustrative examples:

• A young couple who regularly attends Renaissance fairs and enjoys dressing up in period costumes.
• A family with children who are interested in learning about different cultures and history.
• A group of friends who are fans of Celtic music and dance and are looking for a fun weekend activity.

Potential Influencer Matches

Types of Influencers

1. Celtic Culture Influencers: These influencers focus on Celtic traditions, music, dance, and history. They can provide authentic insights and attract followers who are genuinely interested in the festival's theme.

2. Renaissance Faire Enthusiasts: Influencers who regularly attend and promote Renaissance fairs. They can reach an audience that enjoys historical reenactments and themed events.

3. Cosplayers: Influencers who specialize in cosplay, particularly those who focus on historical or fantasy costumes. They can create engaging content by showcasing their costumes at the festival.

4. Local Lifestyle Influencers: Influencers based in Oregon who cover local events, attractions, and cultural activities. They can help attract local residents and tourists to the festival.

How Each Type Reaches Target Customers

• Celtic Culture Influencers: By sharing their knowledge and passion for Celtic traditions, they can attract enthusiasts who are likely to attend the festival.
• Renaissance Faire Enthusiasts: Their followers are already interested in similar events, making them a perfect match for promoting the festival.
• Cosplayers: Their visually appealing content can draw attention to the festival and encourage others to attend in costume.
• Local Lifestyle Influencers: They can reach a broader audience in the local area, including families and tourists looking for interesting events to attend.

Content Creation Ideas

General Ideas

1. Behind-the-Scenes: Influencers can share behind-the-scenes content of the festival setup, giving followers a sneak peek of what to expect.
2. Live Streams: Live streaming performances, dances, and other activities during the festival to engage followers in real-time.
3. Interviews: Conduct interviews with performers, artisans, and attendees to provide a deeper insight into the festival's offerings.

Creative Ideas

1. Costume Challenges: Encourage influencers to create and showcase their best Celtic or Renaissance costumes, possibly with a contest element for their followers.
2. Cultural Tutorials: Influencers can create tutorials on Celtic dance steps, music, or crafts, tying them back to the festival.
3. Family-Friendly Activities: Highlight activities and attractions that are suitable for families, such as storytelling sessions, craft workshops, and kid-friendly performances.
4. Food and Drink Features: Showcase traditional Celtic foods and beverages available at the festival, possibly with taste tests or cooking demonstrations.

By leveraging these influencers and content ideas, the Oregon Celtic Festival can effectively reach and engage its target audience, driving attendance and creating a memorable experience for all attendees.