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Brief

"we are marketing for the Oregon Celtic Festival. We are looking for influencers, cosplayers, etc, who are in the celtic or renaissance faire community to help us market the festival "

we are marketing for the Oregon Celtic Festival. We are looking for influencers, cosplayers, etc, who are in the celtic or renaissance faire community to help us market the festival

Research Insight & Analysis

Product Positioning

The Oregon Celtic Festival is a cultural event that celebrates Celtic heritage, traditions, and festivities. It can be positioned as a unique and immersive experience for those interested in Celtic culture, history, and entertainment. The festival likely features traditional music, dance, food, crafts, and possibly historical reenactments, making it an attractive destination for enthusiasts of Celtic and Renaissance themes.

Target Customers

The ideal customer profile for the Oregon Celtic Festival includes:

  • Celtic Culture Enthusiasts: Individuals who have a deep interest in Celtic history, music, dance, and traditions.
  • Renaissance Faire Attendees: People who regularly attend Renaissance fairs and enjoy historical reenactments, costumes, and themed events.
  • Cosplayers: Fans of cosplay who enjoy dressing up in period costumes and participating in themed events.
  • Families: Families looking for a fun and educational outing that offers activities for all ages.
  • Local Residents and Tourists: People living in or visiting Oregon who are looking for unique cultural experiences.

Illustrative examples:

  • A young couple who regularly attends Renaissance fairs and enjoys dressing up in period costumes.
  • A family with children who are interested in learning about different cultures and history.
  • A group of friends who are fans of Celtic music and dance and are looking for a fun weekend activity.

Potential Influencer Matches

Types of Influencers

  1. Celtic Culture Influencers: These influencers focus on Celtic traditions, music, dance, and history. They can provide authentic insights and attract followers who are genuinely interested in the festival's theme.

  2. Renaissance Faire Enthusiasts: Influencers who regularly attend and promote Renaissance fairs. They can reach an audience that enjoys historical reenactments and themed events.

  3. Cosplayers: Influencers who specialize in cosplay, particularly those who focus on historical or fantasy costumes. They can create engaging content by showcasing their costumes at the festival.

  4. Local Lifestyle Influencers: Influencers based in Oregon who cover local events, attractions, and cultural activities. They can help attract local residents and tourists to the festival.

How Each Type Reaches Target Customers

  • Celtic Culture Influencers: By sharing their knowledge and passion for Celtic traditions, they can attract enthusiasts who are likely to attend the festival.
  • Renaissance Faire Enthusiasts: Their followers are already interested in similar events, making them a perfect match for promoting the festival.
  • Cosplayers: Their visually appealing content can draw attention to the festival and encourage others to attend in costume.
  • Local Lifestyle Influencers: They can reach a broader audience in the local area, including families and tourists looking for interesting events to attend.

Content Creation Ideas

General Ideas

  1. Behind-the-Scenes: Influencers can share behind-the-scenes content of the festival setup, giving followers a sneak peek of what to expect.
  2. Live Streams: Live streaming performances, dances, and other activities during the festival to engage followers in real-time.
  3. Interviews: Conduct interviews with performers, artisans, and attendees to provide a deeper insight into the festival's offerings.

Creative Ideas

  1. Costume Challenges: Encourage influencers to create and showcase their best Celtic or Renaissance costumes, possibly with a contest element for their followers.
  2. Cultural Tutorials: Influencers can create tutorials on Celtic dance steps, music, or crafts, tying them back to the festival.
  3. Family-Friendly Activities: Highlight activities and attractions that are suitable for families, such as storytelling sessions, craft workshops, and kid-friendly performances.
  4. Food and Drink Features: Showcase traditional Celtic foods and beverages available at the festival, possibly with taste tests or cooking demonstrations.

By leveraging these influencers and content ideas, the Oregon Celtic Festival can effectively reach and engage its target audience, driving attendance and creating a memorable experience for all attendees.

Curated Influencer List
#1
Sharon πŸŒ±βœ¨πŸ’š
Sharon πŸŒ±βœ¨πŸ’š
@sharon.nissen
US
🌿Finding magic in the seasons & cycles of nature #celticpagan #freepalestine
Followers
10.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
This influencer is involved in Celtic paganism and mentions Celtic culture, making them a strong fit for the campaign. Their content aligns well with the brand's desired themes.
#2
BackwoodsHighlander
BackwoodsHighlander
@backwoodshighlander
US
Amateur Highland Games Athlete. WA NotDeadYet code:NobodyCares
Followers
53.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
This influencer focuses on Highland Games and strength sports, which has some overlap with Celtic culture. However, their primary focus is on athletics rather than cultural or Renaissance themes.
#3
GildedJay
GildedJay
@gildedjay9
US
DND player (Mina with RollsOfRedemption). Cosplayer. Wife.
Followers
8.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
This influencer is a cosplayer and DND player, which aligns somewhat with the Renaissance faire community. However, there is no clear indication of involvement in Celtic culture or Renaissance fairs.
#4
Breetto
Breetto
@breetto
US
Only existing for the vibes
Followers
46.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
While this influencer is a cosplayer, their content does not specifically focus on Celtic or Renaissance themes. They may not be the best fit for the campaign.
#5
𝔰𝔠𝔬𝔱𝔱𝔢
𝔰𝔠𝔬𝔱𝔱𝔢
@dressmeupscotty
US
Thrift obsessed chaotic fairy βœ¨πŸ„πŸ§šπŸ»β€β™€οΈ Y0utubΔ“ chΓ€nnΓ¨l & Shopping PicksπŸ‘‡πŸ»
Followers
57.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
This influencer's content on fairycore and thrift fashion does not align with the Celtic or Renaissance faire community. They are not a suitable match for the campaign.
#6
The Barefoot Hobbit
The Barefoot Hobbit
@thebarefoothobbit
US
lover of slower moments in life, picnics, vintage fashion, thrifting, hobbits
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"We are promoting the Oregon Celtic Festival and seeking influencers and cosplayers within the Celtic or Renaissance faire community to help market the event. Ideal influencers should be active in these niches and create content related to Celtic culture or Renaissance fairs. Preference may be given to those located in or near Oregon."
This influencer's content on vintage fashion and hobbits does not align with the Celtic or Renaissance faire community. They are not a suitable match for the campaign.