The product or service in question appears to be related to real estate, specifically targeting the Central Florida market. The brand can be positioned as a local expert in real estate, the trust and familiarity that local influencers have with their followers. By collaborating with Instagram influencers who are also realtors, the brand can emphasize its deep understanding of the local market, personalized service, and community engagement.
The ideal customer profile would include:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach and engage with its target audience, positioning itself as a trusted and knowledgeable player in the Central Florida real estate market.
Extracted from Campaign Brief & Market Analysis