Influencers who are active in the Change maker industry, focusing on social impact, sustainability, and community leadership. They should have a high engagement rate on Instagram and be based in India.

Product Positioning

The query does not specify a particular product or service, but it does mention the "Change maker industry" and references an influencer, Malhar Kalambe, who has a high engagement rate on Instagram in India. This suggests that the focus is on social impact, environmental activism, or community-driven initiatives. The brand or campaign can be positioned as a leader in social change, sustainability, or community empowerment.

Target Customers

Given the focus on the "Change maker industry," the ideal customer profile would likely include:

• Young Adults (18-35 years old): Individuals who are socially conscious and actively seek to make a difference in their communities.
• Environmental Enthusiasts: People who are passionate about sustainability, climate change, and environmental conservation.
• Community Activists: Individuals involved in local or global initiatives aimed at social change.
• Educated and Informed Consumers: Those who are well-read and informed about social issues and are looking for ways to contribute positively.

Potential Influencer Matches

To reach the target customers effectively, the following types of influencers would be suitable:

Environmental Activists

Influencers who focus on sustainability, climate change, and environmental conservation. They can help promote campaigns related to eco-friendly products, sustainable practices, and environmental awareness.

Social Entrepreneurs

Influencers who have started their own social enterprises or are involved in community-driven projects. They can share stories of impact and inspire their followers to take action.

Community Leaders

Local influencers who are actively involved in community service and social change initiatives. They can help amplify the message within specific communities and drive local engagement.

Educators and Thought Leaders

Influencers who are experts in social issues, environmental science, or community development. They can provide valuable insights and educate their followers on the importance of the campaign.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

Storytelling

Share powerful stories of individuals or communities that have been positively impacted by the campaign. Use before-and-after visuals to highlight the change.

Challenges and Campaigns

Create social media challenges that encourage followers to take specific actions related to the campaign, such as reducing plastic use, planting trees, or volunteering in their communities.

Educational Content

Produce informative videos, infographics, and articles that educate the audience about the issues the campaign addresses and how they can contribute to the solution.

Collaborations

Partner with other influencers, NGOs, or social enterprises to create collaborative content that reaches a wider audience and amplifies the message.

User-Generated Content

Encourage followers to share their own stories, photos, and videos related to the campaign. Feature the best submissions on the campaign's social media channels.

By leveraging these strategies, the campaign can effectively engage the target audience and create a meaningful impact.