The query does not specify a particular product or service, but it does mention the "Change maker industry" and references an influencer, Malhar Kalambe, who has a high engagement rate on Instagram in India. This suggests that the focus is on social impact, environmental activism, or community-driven initiatives. The brand or campaign can be positioned as a leader in social change, sustainability, or community empowerment.
Given the focus on the "Change maker industry," the ideal customer profile would likely include:
To reach the target customers effectively, the following types of influencers would be suitable:
Influencers who focus on sustainability, climate change, and environmental conservation. They can help promote campaigns related to eco-friendly products, sustainable practices, and environmental awareness.
Influencers who have started their own social enterprises or are involved in community-driven projects. They can share stories of impact and inspire their followers to take action.
Local influencers who are actively involved in community service and social change initiatives. They can help amplify the message within specific communities and drive local engagement.
Influencers who are experts in social issues, environmental science, or community development. They can provide valuable insights and educate their followers on the importance of the campaign.
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
Share powerful stories of individuals or communities that have been positively impacted by the campaign. Use before-and-after visuals to highlight the change.
Create social media challenges that encourage followers to take specific actions related to the campaign, such as reducing plastic use, planting trees, or volunteering in their communities.
Produce informative videos, infographics, and articles that educate the audience about the issues the campaign addresses and how they can contribute to the solution.
Partner with other influencers, NGOs, or social enterprises to create collaborative content that reaches a wider audience and amplifies the message.
Encourage followers to share their own stories, photos, and videos related to the campaign. Feature the best submissions on the campaign's social media channels.
By leveraging these strategies, the campaign can effectively engage the target audience and create a meaningful impact.
Extracted from Campaign Brief & Market Analysis