Finance or HR professionals aged 30-50 with a strong presence on LinkedIn, Twitter, and YouTube.

Product Positioning

The service in question is the change of pension suppliers for private employees. This service can be positioned as a solution for companies looking to optimize their employee benefits packages, reduce costs, and improve the overall satisfaction and financial security of their workforce. The brand can emphasize the ease of transition, the potential for better returns on pension investments, and the comprehensive support provided during the switch.

Target Customers

The ideal customer profile includes:

• HR Managers and Directors: Responsible for employee benefits and looking for ways to enhance their offerings.
• Small toized Enterprises (Es): Companies that may not have the resources to manage complex pension plans and are seeking more efficient solutions.
• Private Sector Employees: Individuals who are interested in maximizing their retirement savings and are open to switching to a more beneficial pension plan.

Illustrative examples:

• A tech startup with 50 employees looking to offer competitive benefits to attract top talent.
• A manufacturing company with 200 employees aiming to reduce administrative costs associated with their current pension plan.
• An HR manager at a mid-sized marketing firm seeking to improve employee satisfaction through better retirement benefits.

Potential Influencer Matches

Financial Advisors and Experts

These influencers can provide credibility and trust, as they are seen as knowledgeable in financial planning and retirement savings. They can create content explaining the benefits of switching pension suppliers and how it can lead to better financial outcomes for employees.

HR and Business Consultants

These influencers can reach HR professionals and business owners by discussing the strategic advantages of offering a superior pension plan. They can share case studies, best practices, and tips on how to manage the transition smoothly.

Employee Benefits Bloggers

Bloggers who focus on employee benefits and workplace wellness can highlight the positive impact of a good pension plan on employee morale and retention. They can create content that resonates with both employers and employees.

Industry-Specific Influencers

Influencers within specific industries (e.g., tech, manufacturing, marketing) can tailor the message to the unique needs and challenges of those sectors. They can provide industry-specific insights and success stories.

Content Creation Ideas

General Ideas

• Educational Articles and Videos: Explaining the process and benefits of switching pension suppliers.
• Case Studies: Showcasing companies that have successfully made the switch and the positive outcomes they experienced.
• Webinars and Q&A Sessions: Hosting live sessions with financial experts to answer common questions and concerns about changing pension suppliers.

Creative Ideas

• Interactive Calculators: Tools that allow employees to see potential savings and benefits from switching pension plans.
• Employee Testimonials: Stories from employees who have benefited from a new pension plan, highlighting personal financial improvements.
• Infographics: Visual content that breaks down complex information into easy-to-understand graphics, making the benefits of switching clear and compelling.
• Social Media Challenges: Encouraging employees to share their experiences with their current pension plans and what they hope to achieve with a new one, using a specific hashtag.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving interest and action towards changing pension suppliers.