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Brief

"ooking for family influencers in Toronto Ontario who are charitable to help promote a hospital foundation. Must share accurate health information"

ooking for family influencers in Toronto Ontario who are charitable to help promote a hospital foundation. Must share accurate health information

Research Insight & Analysis

Product Positioning

The product in question is a hospital foundation in Toronto, Ontario, which aims to promote charitable activities and accurate health information. The foundation can be positioned as a trustworthy and community-focused organization dedicated to improving public health and supporting medical advancements. Emphasizing its commitment to accurate health information and community welfare can help differentiate it from other charitable organizations.

Target Customers

The ideal customer profile for this campaign includes:

  • Families in Toronto, Ontario: Parents and children who are active in their community and interested in health and wellness.
  • Health-conscious individuals: People who prioritize accurate health information and are likely to support medical causes.
  • Charitable donors: Individuals and families who have a history of supporting charitable causes, especially those related to healthcare.

Illustrative examples:

  • A family with young children who regularly participate in community events and are active on social media.
  • A health and wellness enthusiast who follows and shares content related to medical advancements and public health.
  • A philanthropist who has previously donated to healthcare-related causes and is looking for new opportunities to contribute.

Potential Influencer Matches

Family Influencers

  • Local Family Bloggers/Vloggers: Influencers who share their family life, parenting tips, and community activities. They can create content around their visits to the hospital foundation, share personal stories, and encourage their followers to support the cause.
  • Health-Conscious Parents: Influencers who focus on health and wellness for families. They can share accurate health information provided by the foundation and promote charitable events or donation drives.

Health and Wellness Influencers

  • Medical Professionals: Doctors, nurses, or health experts who have a strong social media presence. They can lend credibility to the foundation by sharing accurate health information and endorsing its initiatives.
  • Fitness and Nutrition Influencers: Individuals who promote a healthy lifestyle and can tie in the importance of supporting healthcare facilities to maintain community health.

Content Creation Ideas

General Ideas

  • Personal Stories: Share stories of families who have benefited from the hospital foundation's services. This can create an emotional connection and encourage donations.
  • Behind-the-Scenes: Provide a look behind the scenes at the hospital foundation, showcasing the work being done and the impact of donations.

Creative Ideas

  • Family Challenges: Create a family-friendly challenge that encourages participation and raises awareness for the foundation. For example, a fitness challenge where families can share their progress on social media.
  • Health Tips Series: Collaborate with medical professionals to create a series of posts or videos that provide accurate health information and tips for families.
  • Virtual Tours: Offer virtual tours of the hospital foundation, highlighting different departments and the work being done. This can be shared by influencers to give their followers an inside look.

By leveraging the influence of family and health-focused content creators, the hospital foundation can effectively reach its target audience and promote its charitable initiatives while ensuring the dissemination of accurate health information.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Charitable family influencers in Toronto
Campaign Objectives
Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information.
Influencer Persona
Family influencers based in Toronto who are known for their charitable activities and accurate health information sharing.
Content Themes
#TorontoFamily #CharityInfluencer #HealthAwareness
#1
Autism Empowered
Autism Empowered
@UCvCQ10I9Z-h5qMextFuyHEQ
CA
Welcome to my channel ! You will find here latest reviews, information and motivational talks for families with children on the Autism Spectrum. My mission is not just to create awareness but also to bring to you solutions and options in nutrition, therapies, products, services, methodologies that you can implement straight away. I want to simplify autism so that families can adopt a more empowered approach that can help them navigate the world of autism, which can sometimes be overwhelming and complex. This purpose is personal to me, being an autism parent myself ! I would appreciate your feedback and input as I grow this space ! Warmly Batool Mirza
Followers
2.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This YouTube channel focuses on autism awareness and family, which aligns with the brand's target audience. However, it does not explicitly mention charitable activities.
#2
Meghan Johnston
Meghan Johnston
@the.johnston.family
Canada
Addie & Logan 👨‍👩‍👧‍👦 @the.johnston.dad 💍 Milo 🐶 @thehotmessmomlife_ #parentinghumor #mentalhealthadvocate 🎗️Stage 4 Endometriosis🎗️ Niagara Region
Followers
39.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This Instagram account focuses on motherhood and family, which aligns with the brand's target audience. However, it does not explicitly mention charitable activities or health information.
#3
Claudia Guzzo
Claudia Guzzo
@claudiaaguzzo
Followers
0
Nano Influencer

Engagement Rate

9999

60%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This Instagram account focuses on motherhood and family, which aligns with the brand's target audience. However, it does not explicitly mention charitable activities or health information.
#4
serena lalani 🌻
serena lalani 🌻
@serenalalani
CA
📍mtl | to 🎥 documenting my life 💌 serena.lalani@gmail.com
Followers
17.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This TikTok account focuses on family travel but does not mention charitable activities or health information, which are key requirements for the brand.
#5
BrothersinToronto
BrothersinToronto
@brothersintoronto6
CA
Dilliwale in Canada 🇨🇦 🇮🇳
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This TikTok account focuses on family and fun but does not mention charitable activities or health information, which are key requirements for the brand.
#6
Chews to Explore
Chews to Explore
@UC3FVa3GIGSPxXbcJpA5ukIQ
US
We're the Chews! (your favorite budget travelers). We’re recently married healthcare professionals who love to travel on a budget. We do our best to "See the World, Save a Dollar!" In other words, we travel the world for as little cost as possible, without limiting the experience, and we help YOU do the same. So come along on our journey to #SeeTheWorldSaveADollar with new budget travel videos every single week!
Followers
53.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Seeking family influencers in Toronto, Ontario to promote a hospital foundation. Influencers must be charitable and share accurate health information."
This account focuses on budget travel and does not align with the brand's requirement for family and health-related content.