The product in question is a brand of kitchen appliances targeted at people over 30. Given the location specified, Costa Rica, the brand can be positioned as a premium or mid-range option that caters to the culinary needs of mature adults who are likely to appreciate quality and durability in kitchen appliances. The brand can emphasize features such as ease of use, reliability, and innovative technology that simplifies cooking.
The ideal customer profile for this brand would be:
Illustrative examples:
By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create a strong market presence in Costa Rica.
Extracted from Campaign Brief & Market Analysis