Chess content creators on YouTube with a subscriber count below 25,000. They should post regularly and engage with their audience.

Product Positioning

The user's query is focused on finding influencers within the chess niche on YouTube who post consistently and have fewer than 25,000 subscribers. This suggests that the product or service being promoted is likely related to chess, such as chess tutorials, chess sets, chess software, or other chess-related merchandise.

To position the product effectively in the market, it should be presented as a valuable resource for chess enthusiasts, whether they are beginners looking to learn the game, intermediate players aiming to improve their skills, or advanced players seeking high-quality equipment or advanced strategies. Emphasizing the unique features, quality, and benefits of the product will help it stand out in the competitive chess market.

Target Customers

The ideal customer profile for this product would include:

• Beginners: Individuals who are new to chess and are looking for tutorials, beginner-friendly chess sets, or introductory books and software.
• Intermediate Players: Those who have a basic understanding of chess and are looking to improve their skills through advanced tutorials, strategy guides, or higher-quality chess sets.
• Advanced Players: Experienced chess players who are interested in high-quality equipment, advanced strategy content, or specialized software to analyze their games.
• Chess Enthusiasts: People who are passionate about chess and enjoy consuming content related to the game, including news, history, and professional matches.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable for promoting the product:

• Chess Tutors: Influencers who create educational content, such as tutorials and strategy guides, would be ideal for reaching beginners and intermediate players. Their audience is likely to be interested in products that can help them improve their game.
• Chess Enthusiasts: Influencers who share their passion for chess through various types of content, including game analysis, chess news, and historical content. Their followers are likely to be highly engaged and interested in chess-related products.
• Chess Streamers: Influencers who live-stream their chess games and interact with their audience in real-time. This type of content can be very engaging and can help promote products to a dedicated and interactive audience.

Content Creation Ideas

To effectively promote the product, consider the following content ideas:

• Tutorial Series: Collaborate with influencers to create a series of tutorials that cover different aspects of chess, from basic rules to advanced strategies. This can attract beginners and intermediate players.
• Product Reviews: Have influencers review the product, highlighting its features, quality, and benefits. This can build trust and credibility among their followers.
• Live Streams and Q&A Sessions: Partner with chess streamers to feature the product during their live streams and conduct Q&A sessions where they discuss the product and its benefits.
• Chess Challenges: Create engaging content by having influencers participate in chess challenges or tournaments using the product. This can generate excitement and interest among their audience.
• Giveaways and Contests: Organize giveaways or contests in collaboration with influencers to increase visibility and engagement. This can attract a wider audience and create buzz around the product.

By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and engage the target audience within the chess community on YouTube.