Chinese American influencers with a minimum of 20K followers, based in New York, active on social media, and engaged with the Chinese American community.

Product Positioning

The Chinese Institute is hosting a Gala, which is likely a prestigious event aimed at celebrating Chinese culture, heritage, and possibly fostering community ties. The event can be positioned as an exclusive, high-profile gathering that offers a unique blend of cultural enrichment, networking opportunities, and entertainment. This positioning can appeal to both the Chinese American community and those interested in Chinese culture.

Target Customers

The ideal customer profile for this Gala would include:

• Chinese Americans: Individuals who are part of the Chinese American community and have an interest in cultural events.
• Cultural Enthusiasts: People who have a keen interest in Chinese culture, arts, and heritage.
• Professionals and Influencers: Individuals who are active in social circles and can influence others to attend similar events.
• New York Residents: Since the event is based in New York, targeting local residents will be crucial for attendance.

Illustrative examples:

• A Chinese American entrepreneur based in New York who is active in community events.
• A young professional who frequently attends cultural events and shares their experiences on social media.
• A New York-based lifestyle blogger with a focus on multicultural experiences.

Potential Influencer Matches

Given the requirements, the ideal influencers would be:

• Chinese American Influencers: Influencers who identify as Chinese American and have a strong connection to their heritage.
• New York-Based Influencers: Influencers who are based in New York to ensure they can easily attend the event.
• Mid-Tier Influencers: Those with a following of 20K to 100K, as they are likely to have a more engaged and loyal audience.

Enriched Requirements:

• Minimum Followers: 20K
• Location: Based in New York
• Cultural Relevance: Strong connection to Chinese culture or heritage

Content Creation Ideas

To maximize the impact of the influencers, consider the following content ideas:

General Ideas:

• Event Teasers: Influencers can share sneak peeks or behind-the-scenes content leading up to the Gala.
• Live Coverage: Real-time updates and live streaming during the event to engage their audience.
• Post-Event Recaps: Detailed posts or videos summarizing the highlights of the Gala.

Creative Ideas:

• Cultural Showcases: Influencers can create content around specific cultural performances or exhibits at the Gala.
• Interviews: Conduct interviews with key figures or performers at the event to provide exclusive insights.
• Fashion and Style: Highlight traditional Chinese attire or modern interpretations worn at the Gala.

By leveraging these content ideas, the influencers can create engaging and shareable content that resonates with their audience and promotes the Gala effectively.