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Brief

"Looking for Chinese American influencers with a minimum of 20K followers and are based in New York to invite to a Gala hosted by Chinese Institute"

Looking for Chinese American influencers with a minimum of 20K followers and are based in New York to invite to a Gala hosted by Chinese Institute

Research Insight & Analysis

Product Positioning

The Chinese Institute is hosting a Gala, which is likely a prestigious event aimed at celebrating Chinese culture, heritage, and possibly fostering community ties. The event can be positioned as an exclusive, high-profile gathering that offers a unique blend of cultural enrichment, networking opportunities, and entertainment. This positioning can appeal to both the Chinese American community and those interested in Chinese culture.

Target Customers

The ideal customer profile for this Gala would include:

  • Chinese Americans: Individuals who are part of the Chinese American community and have an interest in cultural events.
  • Cultural Enthusiasts: People who have a keen interest in Chinese culture, arts, and heritage.
  • Professionals and Influencers: Individuals who are active in social circles and can influence others to attend similar events.
  • New York Residents: Since the event is based in New York, targeting local residents will be crucial for attendance.

Illustrative examples:

  • A Chinese American entrepreneur based in New York who is active in community events.
  • A young professional who frequently attends cultural events and shares their experiences on social media.
  • A New York-based lifestyle blogger with a focus on multicultural experiences.

Potential Influencer Matches

Given the requirements, the ideal influencers would be:

  • Chinese American Influencers: Influencers who identify as Chinese American and have a strong connection to their heritage.
  • New York-Based Influencers: Influencers who are based in New York to ensure they can easily attend the event.
  • Mid-Tier Influencers: Those with a following of 20K to 100K, as they are likely to have a more engaged and loyal audience.

Enriched Requirements:

  • Minimum Followers: 20K
  • Location: Based in New York
  • Cultural Relevance: Strong connection to Chinese culture or heritage

Content Creation Ideas

To maximize the impact of the influencers, consider the following content ideas:

General Ideas:

  • Event Teasers: Influencers can share sneak peeks or behind-the-scenes content leading up to the Gala.
  • Live Coverage: Real-time updates and live streaming during the event to engage their audience.
  • Post-Event Recaps: Detailed posts or videos summarizing the highlights of the Gala.

Creative Ideas:

  • Cultural Showcases: Influencers can create content around specific cultural performances or exhibits at the Gala.
  • Interviews: Conduct interviews with key figures or performers at the event to provide exclusive insights.
  • Fashion and Style: Highlight traditional Chinese attire or modern interpretations worn at the Gala.

By leveraging these content ideas, the influencers can create engaging and shareable content that resonates with their audience and promotes the Gala effectively.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Chinese American influencers in New York
Campaign Objectives
Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community.
Influencer Persona
Chinese American influencers with a minimum of 20K followers, based in New York, active on social media, and engaged with the Chinese American community.
Content Themes
#ChineseAmericanInfluencer #NYCInfluencers #ChineseInstituteGala
#1
Jessica Wang
Jessica Wang
@UCdU_9nlLwqkOccf3cybBkMA
US
I'm Jessica Wang, a Chinese American influencer, I'm here to give you a front-row seat to my whirlwind life of fashion, travel, and the delicate balancing act between work and family. New York City is my home, where I live with my husband, Daniel, and our two daughters, Hazel and Capri, who are stealing the spotlight with their modeling and acting careers. But life isn't always red carpets and designer gowns. I've got plenty of unglamorous moments too. So get ready for a rollercoaster ride behind the scenes. From high-powered meetings to star-studded events, to those "oops, did I really just do that?" moments, and laugh our way through the ups and downs of everyday life. 你好,欢迎来到我的世界! 我是 Jessica Wang,一个身处中美两文化的网红。我要带你参观我这个忙碌世界的一切——时尚、旅行、工作与家庭的平衡。 纽约是我的家。我和老公 Daniel、两个女儿 Hazel 和 Capri 一起生活。她们正通过模特和表演事业,成为聚光灯下的宠儿。 但生活不仅仅是红毯和礼服。我也有很多不那么光鲜的时刻。所以请跟着我的脚步,体验各种生活:高效会议、星光灿烂的活动、那些“我真的做了吗?”的时刻。我们一起欢笑着度过日常生活的起伏和低谷。
Followers
2.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer is based in New York and focuses on Chinese American culture, making them a strong fit for the Gala.
#2
Li Jingjing 李菁菁
Li Jingjing 李菁菁
@UCPvWHbIwTHbXX9Jo_Vephdg
US
A Chinese journalist. Have different perspectives? Let's TALK IT OUT! As the world moves into a new multipolar reality, it is more important than ever to understand China and the global south. So here, I try to move beyond the mainstream talking points and bring you a new perspective. I was born and raised in China and educated in journalism both in China and the UK. Had traveled across the world, and had worked as an editor and reporter for several media outlets in China. I'm tired of seeing my own culture and country being misrepresented, so I've decided to use my own social networks to show the sides of stories that many media in the West ignored, twisted, misunderstood, or misrepresented. If you want to hear real stories from China, if you are willing to be challenged and hear the other side of the story, follow my journey, I'll show you the world through my lens.
Followers
64.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer is based in the US and focuses on Chinese culture and journalism, making them a good fit for the Gala. However, there is no indication they are based in New York.
#3
Kaila Yu
Kaila Yu
@kaila.yu
US
I'm an expert at being Asian
Followers
505.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer has a strong follower count and focuses on Chinese culture, but there is no indication they are based in New York.
#4
Calista
Calista
@calistatee
US
❤️ hair growth, body scars & healing 💌 calista@shinetalentgroup.com 📍 LA / OC
Followers
120.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer has a strong follower count and focuses on Chinese culture in America, but there is no indication they are based in New York.
#5
Dr.Candise👩🏻‍🏫Chinese tutor
Dr.Candise👩🏻‍🏫Chinese tutor
@candiselin86
US
🇨🇳🇺🇸Cultural commentary lin@slogansocial.com Dm Mandarin/Cantonese tutoring
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer has a strong follower count and focuses on Chinese culture, but there is no indication they are based in New York.
#6
Victoria Mei
Victoria Mei
@victoriazmei
US
da Chinese Girl 👩🏻☝🏻 IG:victoriazmei PR: hi@vc-mei.com
Followers
140.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Chinese American influencers with at least 20K followers based in New York to attend a Gala hosted by the Chinese Institute. Ideal influencers should be active on social media and have a strong presence in the Chinese American community."
This influencer has a strong follower count and focuses on Chinese culture, but there is no indication they are based in New York.