The product or service being promoted is likely related to art, nature, and decor, given the interest in influencers who focus on these areas. In the existing market, this product can be positioned as a lifestyle brand that emphasizes aesthetics, and a connection to nature. This positioning can appeal to consumers who value artistic expression and natural beauty in their living spaces. A fresh angle for the brand could be to highlight sustainable and eco-friendly decor options, which are increasingly popular among environmentally conscious consumers.
The ideal customer profile includes individuals who are interested in art, nature, and home decor. These customers are likely to be:
Illustrative examples of target customers could be a young couple decorating their first home, an art collector looking for unique pieces, or a nature lover seeking to bring the outdoors inside with decor elements.
To effectively reach the target customers, the following types of influencers would be suitable:
Art Influencers: These influencers can showcase the product's artistic elements and appeal to art enthusiasts. They can create content that highlights the creative process and the uniqueness of the decor items.
Nature and Sustainability Influencers: Influencers who focus on nature and sustainability can emphasize the eco-friendly aspects of the product, attracting environmentally conscious consumers.
Home Decor Influencers: These influencers can demonstrate how the product fits into various home settings, providing inspiration for potential customers on how to incorporate the decor into their own spaces.
Given the user's requirement for Chinese-based influencers living in JB, it would be beneficial to find influencers who have a strong local presence and can connect with the community in Johor Bahru.
Artistic Showcase: Create a series of posts or videos where influencers demonstrate how to use the decor items in different artistic settings, such as a home gallery or a creative workspace.
Nature-Inspired Decor Tips: Develop content that provides tips on incorporating nature into home decor, using the product as a centerpiece. This could include ideas for creating indoor gardens or using natural materials.
Sustainable Living Features: Highlight the sustainable aspects of the product through content that educates consumers on eco-friendly living and the benefits of choosing sustainable decor options.
Before and After Transformations: Share before and after photos or videos of spaces transformed using the product, showcasing its impact on the overall aesthetic and ambiance of a room.