MyInfluencer
Brief

List of Chinese KOLs who are based/originates from Ipoh/Kuching/Johor Bahru/Kota Bharu/ Kota Kinabalu. They should have at least 50k followers on IG/TikTok. This is for a banking sector campaign and they can be youngsters to professionals.

Chinese KOLs, 50k+ followers, based in Ipoh/Kuching/Johor Bahru/Kota Bharu/Kota Kinabalu, targeting youngsters and professionals.

Research Insight & Analysis

Product Positioning

For a banking sector campaign targeting influencers from specific Malaysian cities, the brand should position itself as a modern, accessible, and trustworthy financial partner. Emphasizing digital banking solutions, financial literacy, and personalized services can resonate well with both younger audiences and professionals. Highlighting features such as mobile banking convenience, investment opportunities, and financial planning tools can create a strong appeal.

For new products, consider positioning them as innovative solutions that cater to the evolving needs of consumers, such as eco-friendly banking options or tailored financial products for specific demographics.

Target Customers

The ideal customer profile for this campaign includes:

  • Young Professionals (Ages 25-35): Individuals who are starting their careers and looking for banking solutions that offer convenience and financial growth opportunities. They are tech-savvy and prefer digital interactions.

  • Students and Recent Graduates (Ages 18-24): Young adults who are entering the workforce or pursuing higher education. They may be interested in student loans, savings accounts, and budgeting tools.

  • Established Professionals (Ages 36-50): Individuals who are more financially stable and may be looking for investment options, retirement planning, and wealth management services.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

  • Lifestyle Influencers: These influencers can showcase how banking products fit into everyday life, emphasizing convenience and lifestyle benefits. They can create relatable content that resonates with young professionals.

  • Finance and Investment Influencers: Influencers who specialize in financial education can provide valuable insights into banking products, investment strategies, and financial planning, appealing to both young adults and established professionals.

  • Local Influencers: KOLs from Ipoh, Kuching, Johor Bahru, Kota Bharu, and Kota Kinabalu can leverage their local presence to build trust and credibility. They can share content that highlights community engagement and local financial needs.

Content Creation Ideas

To engage the target audience and promote the banking campaign, consider the following content topics and ideas:

  • Financial Tips Series: Create a series of short videos or posts where influencers share practical financial tips, such as budgeting, saving, and investing.

  • Day in the Life: Influencers can showcase a "day in the life" using the banking app, highlighting its features and benefits in real-life scenarios.

  • Challenges and Giveaways: Launch a financial literacy challenge where followers can participate and share their experiences, with the chance to win banking-related prizes.

  • Collaborative Webinars: Host webinars with finance influencers discussing topics like investment strategies or financial planning, providing valuable content to the audience.

  • User-Generated Content: Encourage followers to share their banking experiences or financial goals, creating a community around the brand and increasing engagement.

These strategies can help create a strong connection with the target audience while promoting the banking products effectively.

Curated Influencer List - Searching

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