Chinese-speaking, aged 25-40, based in Phnom Penh, luxury lifestyle niche, active on Instagram and WeChat.

Product Positioning

To effectively position a brand or product targeting Chinese-speaking consumers in Phnom Penh, it is essential to emphasize luxury and exclusivity. The market for luxury goods and services is growing in Cambodia, particularly among affluent locals and expatriates. Highlighting unique selling propositions such as quality, craftsmanship, and status can resonate well with this demographic.

For new products, consider leveraging local cultural elements that appeal to the target audience's values and lifestyle. This could involve collaborations with local artisans or incorporating traditional designs into modern luxury products.

Target Customers

The ideal customer profile for this campaign includes:

• Affluent Young Professionals: Individuals aged 25-40 who are well-educated, tech-savvy, and have disposable income. They are likely to be interested in luxury brands and experiences.

• Expatriates: Foreign nationals living in Phnom Penh, particularly those from China, who seek luxury products that remind them of home or enhance their lifestyle.

• Social Media Influencers: Individuals who are active on platforms like Instagram and WeChat, showcasing a luxurious lifestyle and influencing their followers' purchasing decisions.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

• Luxury Lifestyle Influencers: These influencers showcase high-end products and experiences, appealing directly to affluent consumers. They can create aspirational content that aligns with the luxury positioning of the brand.

• Travel and Expat Influencers: Influencers who focus on travel and expatriate life in Phnom Penh can attract both locals and foreigners. Their content can highlight the luxury aspects of the city, making them ideal for promoting luxury brands.

• Cultural Influencers: Influencers who celebrate Chinese culture and lifestyle can connect with the Chinese-speaking audience. They can create content that resonates with cultural values while promoting luxury products.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Luxury Lifestyle Vlogs: Create video content showcasing a day in the life of a luxury influencer in Phnom Penh, highlighting local high-end venues, products, and experiences.

• Behind-the-Scenes Content: Share the story behind the brand, including the craftsmanship and quality of the products. This can create a deeper connection with the audience.

• Cultural Fusion Posts: Develop content that blends luxury with local culture, such as featuring luxury products in traditional Cambodian settings or events.

• Interactive Social Media Campaigns: Encourage followers to share their luxury experiences in Phnom Penh using a specific hashtag, creating a community around the brand.

• Collaborative Giveaways: Partner with influencers for giveaways that include luxury products, encouraging engagement and expanding reach.

By focusing on these strategies, the campaign can effectively attract and engage the desired audience while promoting the luxury brand in a meaningful way.