The brand is looking to collaborate with Christian micro-influencers on TikTok and Instagram. This suggests a focus on a niche market that values faith-based content. The product or service should be positioned to resonate with Christian values, ethics, and lifestyle. Emphasizing community, faith, and positive impact can help the brand stand out in this market.
The ideal customer profile would include:
By focusing on these strategies, the brand can effectively reach and engage with its target audience through the right influencers and content.
Extracted from Campaign Brief & Market Analysis