Jeunes adultes français, 18-30 ans, actifs sur Instagram/TikTok, partageant des conseils sur l'emploi.

Product Positioning

To effectively position a brand, product, or service related to "chômage jeune Français" (youth unemployment in France), it is essential to focus on the unique challenges faced by young individuals in the job market. This demographic often seeks opportunities for skill development, networking, and employment resources.

A fresh angle could involve positioning the product as a solution that empowers young people by providing tools, resources, or platforms that facilitate job searching, skill acquisition, or entrepreneurial ventures. Highlighting success stories of young individuals who have overcome unemployment through the use of the product can create a strong emotional connection.

Target Customers

The ideal customer profile for this campaign would include:

• Recent Graduates: Young individuals who have just completed their education and are entering the job market.

• Job Seekers: Those actively looking for employment opportunities, particularly in sectors that are currently hiring.

• Entrepreneurs: Young people interested in starting their own businesses or freelance careers, seeking guidance and resources.

• Career Changers: Individuals looking to pivot their careers and needing support in acquiring new skills.

Illustrative examples include:

• A 22-year-old recent graduate in Paris looking for entry-level positions in marketing.

• A 25-year-old individual who has been unemployed for six months and is seeking training in digital skills.

• A 20-year-old aspiring entrepreneur wanting to launch a tech startup.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Career Coaches: Influencers who specialize in career advice can provide valuable insights and promote the product as a resource for job seekers.

• Educational Content Creators: Influencers who focus on skill development and education can showcase how the product helps young people acquire necessary skills.

• Youth Activists: Influencers advocating for youth employment and economic empowerment can align with the brand's mission and reach a passionate audience.

• Entrepreneurial Influencers: Those who share their entrepreneurial journeys can inspire young individuals to consider starting their own businesses, promoting the product as a supportive tool.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Success Stories: Share testimonials and case studies of young individuals who have successfully found jobs or started businesses using the product.

• Skill Development Workshops: Host online workshops or webinars featuring industry experts discussing relevant skills and job market trends.

• Interactive Challenges: Create social media challenges that encourage young people to share their job search experiences or entrepreneurial ideas, using a specific hashtag.

• Resource Guides: Develop downloadable guides or infographics that provide tips on job searching, resume writing, and interview preparation.

• Collaborative Content: Partner with influencers to create engaging videos or podcasts discussing the challenges of youth unemployment and how to overcome them.

These strategies can help create a strong brand presence and resonate with the target audience, ultimately driving engagement and conversions.