MyInfluencer
Brief

"i Have a clothing brand that I just started and currently I am doing 200000 INR per month in revenue. Now, I want to run an influencer marketing campaign where I will do a barter collaboration with the influencers where I will ship the products for free and in return want brand awareness and video content rights from their insta reel that they will create with my product. "

Clothing brand influencer marketing campaign

Research Insight & Analysis

Product Positioning

You have a clothing brand that is currently generating 200,000 INR per month in revenue. Given that you are looking to increase brand awareness and obtain video content rights through influencer marketing, your brand can be positioned as a trendy, up-and-coming fashion label. This positioning can appeal to fashion-forward individuals who are always on the lookout for new and unique clothing options.

Target Customers

Based on the positioning, your ideal customer profile would likely include:

  • Young Adults (18-30 years old): Individuals in this age group are typically more engaged with social media and are more likely to follow fashion trends.
  • Fashion Enthusiasts: People who are passionate about fashion and are always looking for the latest styles and trends.
  • Social Media Savvy Individuals: Those who are active on platforms like Instagram and are influenced by what they see on social media.
  • Urban Dwellers: Individuals living in metropolitan areas where fashion trends are more prominent.

Illustrative Examples

  1. College Students: Young adults who are looking for stylish yet affordable clothing options.
  2. Young Professionals: Individuals who want to look fashionable both at work and in their social lives.
  3. Fashion Bloggers: People who are always on the lookout for new brands to feature on their social media channels.

Potential Influencer Matches

Fashion Influencers

  • Micro-Influencers (10k-50k followers): These influencers have a more engaged audience and can provide authentic reviews and content. They are more likely to agree to barter collaborations.
  • Macro-Influencers (50k-200k followers): These influencers have a broader reach and can significantly boost brand awareness. However, they might require additional incentives beyond free products.

Lifestyle Influencers

  • Fitness Enthusiasts: Influencers who focus on a healthy lifestyle and often feature athleisure wear.
  • Travel Bloggers: Influencers who travel frequently and need versatile clothing options.

Content Creators

  • Instagram Reels Creators: Influencers who specialize in creating engaging short videos, which can be repurposed for your brand's marketing.
  • Fashion Bloggers: Influencers who write detailed reviews and style guides, providing more in-depth content.

Content Creation Ideas

General Ideas

  1. Unboxing Videos: Influencers can create unboxing videos showcasing your products and their initial impressions.
  2. Outfit of the Day (OOTD): Influencers can feature your clothing in their daily outfit posts, tagging your brand.
  3. Styling Tips: Influencers can create videos or posts on how to style your clothing items in different ways.

Creative Ideas

  1. Fashion Challenges: Create a challenge where influencers style your clothing in unique ways and encourage their followers to participate.
  2. Behind-the-Scenes: Influencers can share behind-the-scenes content of their photoshoots featuring your products.
  3. Seasonal Lookbooks: Collaborate with influencers to create seasonal lookbooks, showcasing how your clothing can be worn throughout the year.

By leveraging these strategies, you can effectively increase brand awareness and obtain valuable video content for your marketing campaigns.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Clothing brand influencer marketing campaign
Campaign Objectives
Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content.
Influencer Persona
Influencers active on Instagram who create engaging video content related to fashion and clothing.
Content Themes
#FashionReels #OutfitIdeas #StyleInspo
#1
The Soft Nurse Brand
The Soft Nurse Brand
@UCo1cFJronHDs494DIZtZGcA
US
CHIC FASHION | AFFORDABLE LUXURY | BEAUTY | VLOGS Welcome To My Channel Beauties. Iโ€™m Stephanie DeAnna known to family and friends as โ€œThe Soft Nurseโ€ ! I am a Registered Nurse, Mom & Wife . My channel is all about Fashion, Beauty , Self Care and Affordable Luxury. I also share my life through Vlogs ๐Ÿฅฐ! Iโ€™d love to have you as part of my YouTube family. #Fashion #Fashionstyle #Beauty #Selfcare #Vlogger Connect With Me: ๐Ÿ“ง Email: Stephanie.deanna18@gmail.com Instagram: https://instagram.com/thesoftnurse?igshid=YmMyMTA2M2Y= Tiktok: https://www.tiktok.com/@thesoftnurse?_t=8aN1BZYKUUF&_r=1 ๐Ÿ‹ Lemon8 : https://v.lemon8-app.com/s/exfUYZwRR Pinterest: (New) https://pin.it/1HyJkkF Email ๐Ÿ“ง : Stephanie.deanna18@gmail.com IG: @Thesoftnurse Pinterest: @Thesoftnursebrand TIKTOK:@thesoftnurse Lemon8: @Thesoftnurse
Followers
10.1K
Micro Influencer
Engagement Rate
4.0%
Last Post
2 months ago
85%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This influencer focuses on fashion, beauty, and self-care, which aligns well with the brand's clothing products. They are active on multiple platforms, including Instagram, and their content style matches the brand's desired style.
#2
Rep Your Sets Nails
Rep Your Sets Nails
@UCcLGUuqTBvE84fLf4WyuPeA
US
Heyyy โญ๏ธWelcome back to my channel. Make sure you like, comment, and subscribe! In todayโ€™s video, COME CHECK OUT MY INTERVIEWS OF TALENTED NAIL TECHS! Stay tuned ๐Ÿ’• - Sincerely CEO Ragina Starr โ€Žโ™กโ€งโ‚Šหš โ”€โ”€โ˜… ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ž. โ‹† Instagram Main Page: @REPYOURSETS โ‹† Tiktok: @REPYOURSETS โ‹† Pinterest: @REPYOURSETS my nail tech: @repyoursets on IG [ ๐Ÿ๐ซ๐ž๐ช๐ฎ๐ž๐ง๐ญ๐ฅ๐ฒ ๐š๐ฌ๐ค๐ž๐ ] โ Whatโ€™s your editing software? Capcut pro What camera do you use? iPhone 13 or canon m50 Fav color? Pink and lime green Sub Count: 3,122 ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ง๐ช๐ฎ๐ข๐ซ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ: Contactraginagina@gmail.com #nailsart #nailtech #nailartist #atlanta #lifestyle #lifestyle #subscribetomychannel #atl #blessed #vlog #vlog #foodie #fashionhaul #fashion #shorts #selfcare #singlemon
Followers
3.1K
Micro Influencer
Engagement Rate
0.1%
Last Post
2 months ago
75%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This influencer focuses on fashion and lifestyle content, which aligns well with the brand's products. They are active on multiple platforms, including Instagram, making them a good fit for the campaign.
#3
Ronhire
Ronhire
@ronhiree
IT
Sharonformosoronhire@gmail.com โœจVivo di moda โœจ Italy
Followers
2.2M
Mega Influencer
Engagement Rate
2.2%
Last Post
2 months ago
70%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This TikTok influencer has a massive following and creates fashion-related content. However, the brand is looking for Instagram content, which may not align with this influencer's primary platform.
#4
lydiafleurfashion
lydiafleurfashion
@lydiafleurfashion
GB
Not just fashion ๐Ÿ’…๐Ÿผ IG @lydiafleurfashion Shop my outfits below ๐Ÿค
Followers
147.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This TikTok influencer has a large following and creates fashion-related content. However, the brand is looking for Instagram content, which may not align with this influencer's primary platform.
#5
โ‹†๏ฝกหš เฑจเงŽ LEAN เฑจเงŽ โ‹†๏ฝกหš
โ‹†๏ฝกหš เฑจเงŽ LEAN เฑจเงŽ โ‹†๏ฝกหš
@leanortizz
US
๐Ÿ’Œ-Lean@insightmedia.com Snap-Leanortizzz
Followers
2.0M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This TikTok influencer has a large following and creates fashion-related content. However, the brand is looking for Instagram content, which may not align with this influencer's primary platform.
#6
jaylene
jaylene
@_jaylenerios
US
outfits + hauls all pieces in showcase+ltk ๐Ÿ’Œjaylenerios1@gmail.com
Followers
144.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for influencers to collaborate on a barter basis for a clothing brand. We will provide free products in exchange for brand awareness and video content rights from Instagram reels. Ideal influencers should be active on Instagram and capable of creating engaging video content."
This TikTok influencer has a large following and creates fashion-related content. However, the brand is looking for Instagram content, which may not align with this influencer's primary platform.