You have a clothing brand that is currently generating 200,000 INR per month in revenue. Given that you are looking to increase brand awareness and obtain video content rights through influencer marketing, your brand can be positioned as a trendy, up-and-coming fashion label. This positioning can appeal to fashion-forward individuals who are always on the lookout for new and unique clothing options.
Based on the positioning, your ideal customer profile would likely include:
By leveraging these strategies, you can effectively increase brand awareness and obtain valuable video content for your marketing campaigns.
Extracted from Campaign Brief & Market Analysis