Influencers aged 25-30, based in New York City, with a focus on cocktail culture and lifestyle content.

Product Positioning

The product is positioned within the premium spirits and cocktail culture market, focusing on vodka and martinis. This positioning appeals to consumers who appreciate high-quality, sophisticated drinking experiences. The brand can leverage the growing trend of craft cocktails and the social aspect of cocktail culture to differentiate itself. Emphasizing the product's unique qualities, such as its origin, distillation process, or flavor profile, can further enhance its market appeal.

Target Customers

The ideal customer profile includes young professionals aged 25-30 who reside in urban areas like New York City. These individuals are likely to have a disposable income and an interest in socializing, dining out, and exploring new cocktail trends. They value experiences and are often influenced by lifestyle and fashion trends. Examples of target customers include:

• A 28-year-old marketing executive who enjoys after-work drinks at upscale bars.
• A 30-year-old tech entrepreneur who hosts cocktail parties for networking.
• A 27-year-old fashion blogger who frequently attends social events and values premium brands.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers focus on urban living, dining, and social experiences. They can showcase the product in trendy settings, appealing to the target audience's desire for a sophisticated lifestyle.

• Mixologists and Bartenders: Influencers with expertise in cocktail creation can demonstrate the versatility and quality of the vodka in various cocktail recipes, appealing to cocktail enthusiasts.

• Fashion and Culture Influencers: These influencers often attend high-profile events and can integrate the product into their content, aligning it with fashion and cultural trends.

Content Creation Ideas

• Cocktail Recipe Series: Create a series of posts or videos featuring unique martini recipes using the vodka, highlighting its versatility and premium quality.

• Behind-the-Scenes Distillery Tour: Offer a virtual tour of the distillery process, showcasing the craftsmanship and attention to detail that goes into producing the vodka.

• Cocktail Culture Events: Host or sponsor events that celebrate cocktail culture, with influencers sharing their experiences and engaging with their audience in real-time.

• User-Generated Content Campaign: Encourage customers to share their own cocktail creations using the vodka, with a branded hashtag to increase engagement and reach.

These content ideas aim to engage the target audience by highlighting the product's premium qualities and its role in enhancing social and cultural experiences.